Archive for April, 2009

Applebee’s America Book Review

steveparkhurst | April 17, 2009 in Books,Promotional | Comments (0)

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I wrote the following review for Applebee’s America in May 2008. I think this is worth posting here on this blog because Applebee’s, and the other business models profiled in the book are in many ways worth studying as we move into a new era of communications and desire for community. These businesses are serving the needs of their customers beyond a monetary transaction. Read the review below and let me know what you think. If you’ve read the book (or if you do read it), I’m interested in hearing from you.

I bought Applebee’s America when it came out in 2006 but I just now got around to reading it. I’m sorry I waited so long, but the book took me less than a week to read and I do feel that it was worth it.

The authors took liberty in creating terms like Gut Values and Navigators. However, I don’t know that they created these terms as much as they used new, quirky words to say the same thing. The authors referred to a book called The Influentials many times throughout. I wonder if I should have read that book first. The Influentials is also a good example of what I mean when I say that the authors didn’t really create terms, as they basically called previously known Influentials, Navigators.

There was some overkill with some of the concepts, especially the concept of community and the phrase “people want to belong to a community”.

Some of the chapters were fascinating and that made them very quick to read. As others have said here on amazon, the “history” of the megachurches was incredibly interesting. The authors did do some serious work to write AA. While they did use a lot of previously published sources and they document them well, they also did a good number of interviews. If you’re looking for a lot of answers or a place to go for them, this book will guide you to a plethora of sources.

Here is a link to the original review.