Archive for November, 2009

The Wrong Kind of Car Ad: From the Customer

steveparkhurst | November 7, 2009 in Advertising,Visual | Comments (0)

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I saw this car today in a parking lot. This is probably a manufacturer’s worst nightmare. A disgruntled customer who is willing to use his purchased item, in this case a distinguishable car, to draw criticism to its product. I’m sure Chevy would have preferred a carefully worded letter or two. And, in hindsight, they might have preferred that the disgruntled customer just posted some negative comments on Facebook.

Instead, the customer turned his purchase item into a moving billboard. The customer in question obviously put some time, money and effort into the message he/she wanted to convey. And while it’s a small car by most standards, the bright yellow nature of the car with this message on the back, would seemingly make this a very visible, and therefore effective advertisement. This is unfortunate for the makers of the Chevy Aveo.

Negative Car Ad - The Parkhurst Group