Archive for December, 2009

Alka Seltzer Christmas Ad From The Past

steveparkhurst | December 22, 2009 in Advertising,Marketing,Visual | Comments (0)

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With Christmas just a few days away, I thought I would share this ad from the past. This ad for Alka Seltzer appeared in a November 1979 issue of Sports Illustrated. It is quite interesting to see how they tried to peddle a product like Alka Seltzer back then. The parody of Twas The Night Before Christmas is pretty clever.┬áThe poetry portion of this is pretty well done. I’m not so sure the Santa with the sleigh and reindeer was necessary, but it does illustrate Christmas.

Alka Seltzer 1979 - The Parkhurst Group

We will be highlighting a lot of older advertising over the life of this blog, as we have already in the first year of this site. If you have some ads we should feature, email to Steve @ this domain.


Matchboxes: Grand Hotel, Taiwan

steveparkhurst | December 3, 2009 in Advertising,Promotional,Visual | Comments (0)

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My latest look at matchbooks leads me to this one, which is actually a matchbox, the type where the matches slide out in a little compartment. I had two of these for the photograph, so you both the front and the back at the same time.

My first thought is how cool it is that the Grand Hotel got such a great phone number, really hard to mis-dial that number. Secondly, I really like the fact that then entire one side is just a picture of the hotel, with no wording at all on that side. This is a really simple design with only basic information. Not all advertising needs to be wordy. Sometimes you can just tell them what they need to know.

Grand Hotel Taiwan matchboxes - The Parkhurst Group

Anyway, I liked this set of matchboxes. Do you have some pictures to share? Send them to Steve @ this domain and I’ll post them.