Archive for April, 2010

Ignore Everybody Book Review

steveparkhurst | April 30, 2010 in Authors,Earned Media | Comments (0)

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This is a book review I wrote after reading Hugh MacLeod’s Ignore Everybody. I definitely suggest the book to the readers of this blog.

I happened to find Hugh MacLeod on twitter one day, and then got to his website. His tweets were funny, he wasn’t letting people follow him who were not from Texas. I found his “art” concept interesting. As a marketing and consulting guy, people doing new and creative things intrigue me. I’m not often a reader of a book like this, along the lines of unleashing your creativity. I’m glad I didn’t let the Amazon reviews sway me. While I might agree with some of the Amazon comments that the arty business cards are off topic most of the time and they don’t flow, most of them make some sense, at least the wording anyway. I’m not an “arty” person, design often gets lost on me, so I had to rely on the verbal message, and in a lot of the cards, I would either laugh, or really think about the message.

The book is full of one man’s outlook and story of success. MacLeod weaves some interesting stories to make some points. I found some of the tips quite refreshing. I also found myself several times saying to myself “that’s a good point”. The writing contains some good old common sense that people seem to overlook as they get busy with life.

This book will not take you long to read. Give it a chapter or two, if it doesn’t grab you, stop reading, but I’m willing to bet that this book is just different enough to keep you turning pages. This is a very guick book to read, I think I read it in parts of three days. I found this book in a Borders, close to a year after the release, so it’s still out there and available.

Here is a link to the original review.

1984 Tax Day Alka-Seltzer Ad

steveparkhurst | April 15, 2010 in Advertising,Branding,Marketing,Promotional,Visual | Comments (0)

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Today is Tax Day and when I saw this ad a while back, it seemed perfect for posting on Tax Day. This ad appeared in a 1984 issue of Time Magazine.

I think this ad is very well done, and the visuals which help convey “tax relief” with the type of relief that Alka-Seltzer provides is brilliant. The ad gets more wordy at the bottom, but where they say things like “the more you make, the more they take” and the reference to “last year’s success”, this is absolutely brilliant.

And then there is the coupon. I love the word “deduct” there, an obvious reference to Tax Day preparations.

Alka Seltzer 1984 - The Parkhurst Group

Overall I think this is a great ad and may be among the best print ads of 1984, especially for a full page magazine ad. What are your thoughts?