Archive for July, 2010

Matchbooks: Lloyd’s Restaurant Houston

steveparkhurst | July 28, 2010 in Advertising,Marketing,Promotional | Comments (0)

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These matchbooks for Lloyd’s in Houston are simple, yet interesting.

The design is very, very simple, and there is incredibly little wording. The minimal wording is highlighted by the way Lloyd’s uses “THE” to position themselves as the only place worth eating at in Houston. Very smart. This was always a subtle reminder whenever someone reached inside to get and light a match.

Finally, if you know anything about Houston or the Houston region, you know there are at present three prominently used area codes. To dial anywhere in Houston, one must dial the area code. The fact that Lloyd’s listed a phone number, minus the area code, tells you these matchbooks are rather old and Lloyd’s existed “long ago”.

Lloyd's matchbooks - The Parkhurst Group

We’re always interested in your feedback and maybe the visuals of some of your favorite matchbooks. Email them to Steve @ this domain.