Archive for October, 2011

Netflix Graphic In WSJ

steveparkhurst | October 31, 2011 in Earned Media,Visual | Comments (0)

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Did you happen to catch this graphic in the Wall Street Journal? It would appear that Netflix has a problem; lots of customers aren’t happen. For their business model, and with the availability of social media and mobile apps, there are great opportunities here for Netflix to response, survive and even excel. Will they take advantage? Only time will tell.

Netflix 2011 WSJ - The Parkhurst Group

Half Price Books In Store Ads

steveparkhurst | October 28, 2011 in Advertising,Visual | Comments (0)

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Half Price Books, a bookstore chain I really enjoy, is doing a nice job of using in-store ads for their customers to easily see how to further engage with the store. This is very simple, yet with the visuals and the wording, these are likely very effective.

Half Price Books -

Oh Whole Foods, You Butchered That Word

steveparkhurst | October 11, 2011 in Advertising,Promotional,Visual | Comments (0)

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The casual observer may not have actually bothered to read this in-store sign at the local Whole Foods. I mean, it is after all, overly wordy. But, it looks to be of a hand-written quality and as such is very eye catching. Then comes the Homer Simpson “d’oh!” moment. What they did to the word “nutritional”, well, there ought to be a penalty for that….it’s not even close!

Whole Foods sign error - The Parkhurst Group

If you find a sign or promotional piece I should highlight, tweet it to me @ParkhurstGroup¬†or email it to me steve@… you know the domain, right??

The Loss of Steve Jobs

steveparkhurst | October 5, 2011 in Leaders | Comments (0)

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The world lost a tech titan and visionary today with the passing of Steve Jobs. I’m sure there will be many great visuals over the coming days, months and years, but for now, this mosaic is pretty cool and it seemed right to post it.

RIP Steve Jobs Mosaic