Archive for December, 2011

End of the Year Marketing Budget

steveparkhurst | December 1, 2011 in Advertising,Marketing,Small Business | Comments (0)

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Toward the end of every calendar year, people and businesses start looking at their end of year marketing budgets. Often, marketing budgets for the next year are based on a bottom line increase from the current year.

So, let’s say your 2011 marketing budget was $10,000. It stands to reason in 2012, you want to raise it to $12,000. But, as 2011 comes to a close, you’ve only spent $8,000 of your allotted $10,000, so you want to find a way to spend that extra $2,000, without throwing it away, that way you can justify that $2,000 increase request from the 2011 budget.

There are good deals to be found at the end of the year. Marketing agencies know of good deals with print outlets or where to run some less expensive radio in various markets. Some marketing agencies are good to consult with and find great bang for the buck. You can certainly waste that final $2,000, or you can get a little creative and invest wisely, rather than quickly.

As December begins, you have 30 days left in the month, and with the holidays, you have fewer days to work with than you might think. We are here to talk if you need some help or have any questions. We always have ideas and we are always willing to help you. In a down economy, every dollar counts. Email us at Steve @ this domain or post a comment here on the blog.