Archive for January, 2012

Hear? Hear What?

steveparkhurst | January 21, 2012 in Advertising,Promotional | Comments (0)

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You might see some advertising or hear a radio ad and ask yourself, “what exactly were they trying to sell there?”. I saw this comic today and I thought this seemed appropriate to such a scenario.┬áSome advertisers miss the mark by saying what they think needs to be said, as opposed to what really needs to be said to sell a product or otherwise engage the potential customers. Some get too creative and over-think what they’re doing. In some cases, this might be considered tone deafness.

Hear Beer Comic - The Parkhurst Group

Are you hitting the mark with your advertising? Are you perceived as tone deaf? If you cannot affirmatively answer “Yes!”, then we should talk.