Archive for February, 2012

GoDaddy and Those Danica Patrick Super Bowl Ads

steveparkhurst | February 5, 2012 in Advertising | Comments (0)

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I use GoDaddy for various accounts. So I say this all as a customer of theirs: I am not understanding their Super Bowl ads which feature Danica Patrick.

Is this advertising strategy working? I’m not convinced the ad campaign of using a pretty girl to get people to their website is resulting in increased domain registering or domain hosting accounts. But, after multiple years of this strategy, I have to assume the campaign is working. Maybe GoDaddy just has so much money in their advertising budget that they have to spend the money, better to do it all at once, rather than throughout the year…