Archive for March, 2012

Jamba Juice and Great QR Code Use

steveparkhurst | March 25, 2012 in Advertising,Branding,Marketing,Promotional,Visual | Comments (0)

Tags: , , , ,

I stopped into a Jamba Juice today and I saw this sign and it really struck me. I’m really impressed with the use of the QR code in the middle of the strawberry. Besides taking this picture, I used my phone to also scan the QR code and it works exactly as designed.

Jamba Juice Insider QR - The Parkhurst Group

Anyway, there are so few perfect ways for inserting a QR code. What Jamba Juice did here is great and effective.


Apple Announces iPad 3

steveparkhurst | March 7, 2012 in Earned Media,Promotional,Visual | Comments (0)

Tags: , , , , ,

One of the greatest marketing machines of all time, Apple, held an event today in California to unveil their latest iPad 3. A complete recap of the event and all the new iPad details can be found in this PC Mag recap. Recaps like the one PC Mag is running, are worth more than some of the best advertising Apple could create. Earned media at its finest.

Apple Logo PCMag - The Parkhurst Group

The new iPad will hit stores on March 16th, but it can be pre-ordered on the Apple website today.

Apple iPad3 PCMag - The Parkhurst Group


C.S. Lewis Quote

steveparkhurst | March 4, 2012 in Authors,Visual | Comments (0)

Tags: , , , , ,

It’s a random thought, but I saw this quote and I saw the visual of the old books, and I figured I’d share it.

C.S. Lewis quote - The Parkhurst Group