Archive for July, 2012

London 2012 Newspaper Visuals

steveparkhurst | July 28, 2012 in Visual | Comments (0)

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I saw this picture of what appears to be a newsstand in London, the morning after the Olympics officially kicked off, and I was struck by the power of this visual. Only something like the Olympic Games can get every single paper in a city to cover and feature the same exact thing. Not even natural disasters or national tragedies get the same type of coverage.

I am equally struck by the fact that six of the eight newspapers featured in this picture are showing the same picture, or slight variations thereof.

London 2012 Newspapers

Anyway, I thought this picture could serve as a reminder to you that visuals are powerful and words are not always necessary. How does marketing compare to this? Are you using a whole slew of words without saying anything at all? If you can not answer that, we should talk sooner rather than later. Connect with us.

The Olympics, James Bond and The Queen

steveparkhurst | July 27, 2012 in Advertising,Promotional | Comments (0)

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One of the world’s greatest international marketing events began in London on Friday, the Olympic games. The spectacle of the opening ceremony was watched across the world, some of it live, some of it not. I am not really an enthusiastic observer of the Olympic games, however, there was something even I could excited about. The video which featured Daniel Craig as James Bond 007, going in to pick up Queen Elizabeth for a helicopter ride across London, ending in a tremendous parachute jump into the Olympic stadium. This was theater at its best…

…marketing too. Just a quick reminder that the latest James Bond movie, Skyfall, arrives in theaters in November. Enjoy the Olympics.

Dutch Bus Stop Sign

steveparkhurst | July 23, 2012 in Advertising,Visual | Comments (0)

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I saw this tweet today where the lady (@Helena109) tweeted this bus stop ad, which is apparently in Dutch. The lady that tweeted the picture lives in Amsterdam, so I’m assuming that’s where this is from. Anyway, there’s no special significance, I just like ads from everywhere.

Helena109 Amsterdam - The Parkhurst Group

If you have ads I should feature, tweet them to me or pin to me on Pinterest.

Check Out John Egan On Monday

steveparkhurst | July 22, 2012 in Music | Comments (0)

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John Egan 7-23-12

Appeared in the Houston Chronicle

If you’re in Houston on Monday evening, stop in and check out blues musician John Egan. CD’s will be available and you won’t be disappointed. The Big Easy is on Kirby, not far from Rice Village and Goode Co. Barbecue, so it’s easy to find and there’s plenty to do in the area.

New Starbucks Products And Associate Understanding

steveparkhurst | July 18, 2012 in Advertising,Promotional | Comments (0)

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I tweeted earlier today:

I was in a Starbucks earlier and I was witnessing the baristas describing and selling the new “refreshers” drinks. There were tiny sample cups for both the very berry and lime flavored drinks. I thought for being a new product, the baristas really knew what they were talking about, they weren’t just selling (or attempting to sell) they were engaging and they were answering questions. The baristas had all sampled the drinks and they even went so far as to state their preferences. Starbucks has obviously put a few dollars into having their associates be knowledgeable about the new products they are introducing. This is a worthwhile investment and I’m sure the Starbucks bottom line is reflecting positively from this marketing investment.

Author Stephen Covey Dies

steveparkhurst | July 16, 2012 in Authors | Comments (0)

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Stephen Covey died today, and that’s worth recognizing. I could never do justice to his contributions to this world or to the business world. His landmark work The 7 Habits of Highly Effective People is still worth reading today. Stephen Covey will be missed. Rest in peace.

Quaker Steak & Lube and the “Wing Wag”

steveparkhurst | July 12, 2012 in Promotional | Comments (0)

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I recently returned from Pittsburgh where I spent July 4th. One of the restaurants I visited while in the area was Quaker Steak & Lube. I would basically equate Quaker Steak to a TGI Friday’s or a Chili’s. They have really taken the theme of the Quaker State oil and lube chain and made it their own as they sell wings, burgers, salads, and sandwiches.

One of the more creative promotional items they give you with your bill is the “wing wag” which is used for “desaucification’, which is a fancy way of saying “wipe off your hands”. In theory, you get the “wing wag” after you’ve had a batch of the saucy wings, which come in many flavors and degrees of spice. But, the “wing wag” can be used at any time, and the back of the sealed package comes with instructions for heating or cooling the wipe, depending on its intended purpose.

Quaker Steak Lube Wipes - The Parkhurst Group

I think this is a pretty effective and creative promotional item. Have you seen well designed items? If so, tweet them to us.

Starbucks’ Indivisible Campaign

steveparkhurst | July 9, 2012 in Promotional,Uncategorized | Comments (0)

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Today I tweeted about the “Indivisible” campaign that Starbucks has launched and CEO Howard Schultz has written about:

Join the national conversation with #INDIVISIBLE. Starting today, I invite you to share your view of America, and how we can all put citizenship over partisanship. On Instagram, post a photo of the America we all need to see. On Twitter, provide a link to an innovative idea. Blog about who’s making a difference in your community; or on YouTube, share how you made your American Dream come true. No matter where you post, if you use the tag #indivisible, Starbucks will do its part to collect and amplify your voices.

If for no other reason than to see all the great photos that people will tweet, #Indivisible will be interesting to follow on both Twitter and Instagram. Starbucks is a unique company with a loyal following that will adhere to and follow company requests.

Smart Southwest Airlines Airport Displays

steveparkhurst | July 2, 2012 in Advertising,Visual | Comments (0)

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Southwest Airlines is being really smart with their various display ads, including use of QR codes. There are two different types of signs in this one picture. You can also see that SWA is trying to encourage people to sign-up via text and email. Simple displays that draw potential customers to simple tasks or requests.

Southwest Airlines Ad -