Archive for August, 2012

Natachee’s Newspaper Ad: Simple, Funny, Effective

steveparkhurst | August 24, 2012 in Advertising,Promotional,Visual | Comments (0)

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I saw this ad in the local paper for a place called Natachee’s in Houston. I have not been to┬áNatachee’s, so I don’t know how and if the ads relate to the location itself, but they are pretty interesting. The ad does many things, it poses many questions, and it offers a solution.

Natachees 29-95 - The Parkhurst Group

Who says “supper” anymore, that’s kinda cool. What’s the bird all about? Is that a flamingo? Is that a pelican? What’s with the comic figure who has two teeth?

The bottom line though, is that the classic advertising ploy works here: they offer a problem (skipping breakfast), and they offer a solution to that problem (we always serve breakfast). I think this is a clever ad, and fortunately it’s not too wordy. The ad also contains only four colors. What do you think of the ad?

If you’ve been to Natachee’s, tell us what you thought about it, here or on twitter @ParkhurstGroup

State Farm Commercial Mocks and Rocks

steveparkhurst | August 16, 2012 in Advertising,Promotional,Television,Visual | Comments (0)

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This is a very good and funny ad from State Farm. I love the line “you can’t put anything on the internet that isn’t true”. Which of course was learned, on the internet.

Then the goofy looking guy that shows up pretending to be a French model and he says “bonjour”, with a look on his face that says “I know this French word, I must be French”.

Unfortunately I think the ad, while being funny, misses the chance to better describe their product offering: the mobile app. I thought the brief glimpse of the app (less than 3 seconds total) looked pretty cool. How cool is it that you can use an app to visually describe an auto accident? Of course we can go to the website and learn much more, or we can search for the app in the App Store, but the commercial could have been slightly less funny and much more informative.

Agree or disagree?

It is important to remember when creating ads that you can go for the funny bit, you can go for the memorable laugh. But you want to remember to leave an impression and make the audience remember your product or service, not just the punch line.

Chick-fil-A Boycott A Marketing Coup

steveparkhurst | August 1, 2012 in Advertising,Earned Media | Comments (0)

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I’m sure no one reading this post needs to be updated on the controversial scenario that has embroiled Chick-fil-A recently. Conservatives and Republicans had set today as the day they would support the national chicken restaurant chain to show appreciation for the stance that the owners of the restaurant chain with regard to gay marriage.

For the amount of business Chick-fil-A did today, and will still do today, I have begun to wonder how much they would have had to spend on the advertising to generate the number of customers they served today.

The people who decided to attempt to hurt Chick-fil-A’s business, probably did not count on the residual effects of their planned protest. By this I mean the number of people who went to Chick-fil-A for the first time or the first time in a long time. They were likely reminded of the quality of meal available at Chick-fil-A, and thus they likely will return at a later date for another meal, this means one customer was possibly two customers.

Ten years ago, this type of protest also might have carried slightly less weight. But now, people were tweeting and facebooking about their meals and their trips to Chick-fil-A…more advertising for free. And finally, the earned media via the news coverage of the day’s protest: lots of Chick-fil-A restaurants were featured on many local and national news segments. Chick-fil-A’s logo and clean restaurants were shown on tv channels everywhere, even if the tv’s were on mute, the visuals were powerful.

I’m willing to bet this boycott of Chick-fil-A did not hurt their business. In fact, I think this was a marketing coup for the national chain, for which they paid nothing.