Archive for September, 2012

Touception: A Monday Night Football Debacle

steveparkhurst | September 25, 2012 in Promotional,Television | Comments (0)

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I’m sure the image created below by a very astute football fan, is not the image that the National Football League and Roger Goodell want to be the lasting image of the 2012 season. But, after the debacle that took place last night in Seattle, the image of one referee signaling “incomplete pass” while the other referee looking right at him is signaling “touchdown”, perfectly sums up the entire event. It’s time for the NFL and Goodell to go into spin mode.

Touception - The Parkhurst Group

Texas Road Sign Can Double As Advertisement

steveparkhurst | September 13, 2012 in Advertising,Promotional,Visual | Comments (0)

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Texas now has a few select roads where driving 85 is allowed by law. So, that leads me to wonder if this sign might be featured on upcoming versions of Texas tourism brochures, pamphlets or tv commercials. And Chamber of Commerce officials might want to take notice, this is the sort of thing that can lure people away from traffic-ridden places like California. Texas is advertising, just by displaying its mandatory road signs.

Texas, Speed Limit 85 - The Parkhurst Group

Starbucks Food Stickers Suggest Greatness

steveparkhurst | September 7, 2012 in Advertising,Visual | Comments (0)

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Starbucks is using these stickers to seal the bags on some of their food items. Their positioning is brilliant, or great. They assume theirs is the best “great” coffee and theirs foods items are also the best “great”. This is so simple, and these little stickers carry a huge message.

Starbucks Food Ad -