Archive for February, 2013

Burger King Twitter Account Hacked

steveparkhurst | February 18, 2013 in Advertising,Earned Media,Marketing,Promotional,Visual | Comments (0)

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In case you missed it today, Burger King’s twitter account was hacked, and used as a promotional weapon for McDonald’s.

Burger King Twitter Hacked

Photo from

Elena Zak of the Wall Street Journal has a pretty good accounting of the situation, including a lot of really good tweets, I highly suggest taking a look. You can see that McDonald’s denied any complicity in the hacking. That was followed by a tweet suggesting that all eyes were now on Wendy’s.

In this embarrassment, I see great and fun opportunities for Burger King to show some humility, laugh at itself and turn this into a positive. Perhaps McDonald’s can use the occasion to cover-up and eliminate their awful new product name that I wrote about recently. I doubt they are taking my advice of that one just yet.

If you were Burger King, how would you respond to this hacking? What ways would you turn this into something fun and positive? Comment here on the blog or tweet us, @ParkhurstGroup.

That Will Help Sell More Copies For Sure…

steveparkhurst | February 16, 2013 in Promotional,Visual | Comments (0)

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I saw this store display today for Sports Illustrated’s newest Swimsuit issue. Now, upfront, I don’t know who created this display, Sports Illustrated or the store that was selling the magazine. But, I have to imagine that the warning signs will help to sell magazines one way or the other.

I also find it interesting that the store went to the trouble to cover up the magazine cover, as you can see below:

SI Swimsuit - The Parkhurst Group  SI Swimsuit - The Parkhurst Group


Only to see the cover reveal this:

SI Swimsuit - The Parkhurst Group


I am not sure what is so secretive about this cover, I have seen worse covers in recent years, for other magazines, and those magazines did not come with warnings like this.

What do you think it going on here? Sales ploy by the store? Sales ploy by Sports Illustrated? Too much discretion by a store manager not wanting to offend anyone? Share your thoughts.

John Egan Plays Monday, February 18

steveparkhurst | February 15, 2013 in Music | Comments (0)

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After competing in Memphis at the International Blues Challenge, Houston blues musician John Egan is back at his regular haunt, The Big Easy Blues on Kirby. Stop in and hear the blues master this Monday.

John Egan - The Parkhurst Group

Also, take a look at the Houston Press feature on John from last month.

Zabak’s Plays Host To Art By Cherisse

steveparkhurst | February 8, 2013 in Marketing,Visual | Comments (0)

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I posted previously about my friend and artist Cherisse Goodwin, aka, Art By Cherisse. Cherisse currently has an ongoing exhibit of nearly twenty pieces dominating the walls at Zabak’s Mediterranean Cafe is Houston. As you can see from the pictures below, the exhibit features many themes and colors and if you are an art collector or just looking for the right piece for a new room, you are likely to find something to suit you at Zabak’s.

Art By Cherisse Zabak's The Parkhurst Group


Art By Cherisse Zabak's The Parkhurst group

If you do not see what you are looking for, be sure to check out Cherisse’s website where you might find that exact right piece of art. Cherisse has been very engaging on Pinterest and Twitter, so feel free to engage her and ask questions if you’re looking for something in particular. Her entire selection is not yet digitized and online, so she may have something you’d like, all you have to do is ask.

Stop in to Zabak’s, located at 5901G Westheimer Rd, Houston, TX 77057, take a look at the art and enjoy a very affordable meal at one of Houston’s great Mediterranean cafes, not far from the Galleria. You won’t be sorry.

If you stop in, let us know here on the blog, or on twitter, what you think about either Zabak’s or the Art By Cherisse exhibit.

McDonald’s, What Are You Thinking?

steveparkhurst | February 5, 2013 in Advertising,Branding,Marketing,Promotional,Visual | Comments (0)

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I enjoy an occasional trip to McDonald’s. As a coffee junkie, I can appreciate the serious coffee upgrade they made a few years back. As a fast food pioneer, I can also appreciate the various aspects of a McDonald’s location: the franchising, the innovations, the marketing, the colors, the cleanliness, the staff. As someone who once studied and read about McDonald’s founder Ray Kroc, I always think about his legacy alive and well in the McDonald’s locations.

On a recent visit, I was stunned to see what McDonald’s is doing to promote its newest item, the Fish McBites. And actually, it is not so much the promotion, but the name of the product itself that bothers me. Fish McBites? Seriously? Wow.

McDonald's Fish McBites - The Parkhurst Group     McDonald's Fish McBites - The Parkhurst Group

As you can see on one of the promotional boxes, the slogan “Popped From The Sea” may be one of the worst slogans I have ever seen. It is just weird. I like to think of McDonald’s as always innovating, always changing, and always smart and clever. I won’t condemn McDonald’s for this altogether, but I will question the entire marketing and promotional campaign around these so-called, Fish McBites. A campaign which also includes fishnets (pictured in the background of my photos above) with the product boxes hanging from fishhooks. There are also mini-life preservers,  fishing lures and various other fishing related paraphernalia. It is a spectacle for sure.

What are your thoughts? If you rolled out a product like this, what would you call it?

Paul Harvey, Dodge Ram and the Farmer Steal the Show

steveparkhurst | February 3, 2013 in Advertising,Marketing,Television,Visual | Comments (0)

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Dodge Ram absolutely stole the show earlier today with their Paul Harvey ad dedicated to the farmers of America. This is America at its finest, and advertising at its best. Kudos to all involved.

Text of the commercial, via YouTube:

And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer.

God said, “I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.” So God made a farmer.

God said, “I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,’Maybe next year,’ I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours.” So God made the farmer.

God said, “I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark.”

It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk, . Somebody who’d bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. “So God made a farmer.”