Archive for November, 2013

Shop Small Saturday 2013

steveparkhurst | November 28, 2013 in Advertising,Promotional,Small Business | Comments (0)

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Small Business Saturday

This graphic is from the Stillwater Chamber of Commerce

It’s back! Shop Small Saturday is back and it’s a great chance to show your support to local businesses that work in and around communities. This Saturday, November 30, head out to the local businesses in your community and patronize them any way you can. If you’re out and about, use the hashtag #ShopSmall – we’ll be retweeting many of the Shop Small tweets on Saturday from @ParkhurstGroup.


Kellogg’s Meaningful Gesture Goes Way Wrong

steveparkhurst | November 12, 2013 in Advertising,Marketing,Promotional | Comments (0)

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Take a look at this AdWeek story, which features several tweets, about a Kellogg’s UK promotion that went very wrong. While the gesture was strong and I get what they were trying to do and say, sometimes the devil is in the details and poor wording can take a meaningful gesture and make you look like a heartless fool, all while trying to get retweets. The beating Kellogg’s UK took on twitter was well deserved, and to be expected given the speed with which twitter reacts.


Local Library Sales Benefit All

steveparkhurst | November 3, 2013 in Books,Promotional | Comments (0)

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Bellaire Public Library Book Sale

Yes, this is not a marketing post. This is a post demonstrating one way of giving back to the community and helping locally.

One of the local public libraries holds a book sale twice a year where they sell books both discarded by the library and donated by the community. I attended a sale this weekend, and I spent more than I should have, but that’s a good thing (for the library). These are such great events to support. You never know what you will find at a free-for-all event like this, where the books are all just lumped together.

I really like the fact that the books being sold at a sale like this are being given an extra life. These items are not ending up in landfills somewhere. At the same time, the money is benefiting the local library, which is always a great asset for the families, kids and communities that utilize the library.

I encourage you to look for other sales like these and take part in any way you can. These sales can always use volunteers, and of course they can always benefit from donations of books, music and movies.


Starbucks Red Cups Are Back For 2013

steveparkhurst | November 1, 2013 in Advertising,Branding,Marketing,Promotional | Comments (0)

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Starbucks Red Cup 2013

It’s November 1st, which of course means last night was Halloween. Oh and, the famous red cups at Starbucks are back today. Easily one of the greatest branding moves in the history of marketing, the red cups mean something different to everyone. Today, I even bypassed using my reusable cup so I could experience the red cup.