B.Y.O.Vinyl Night at Mom’s Bar in Los Angeles

steveparkhurst | June 1, 2013 in Advertising,Marketing,Music,Promotional,Small Business | Comments (0)

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Mom’s Bar, located in Los Angeles, is doing something that I like, and I think it is creative at the same time. As the flier below clearly shows, Mom’s Bar is about to start having customers bring in their own vinyl records for playing in the bar on Tuesday nights.

This is a really good way to get business in the door on what is probably a pretty slow night of the week. This is also good advertising for the bar’s marketing partner Touch Vinyl. The promotional idea of also including a free drink if your vinyl is chosen for play, that is also pretty cool.

As some who still listens to vinyl, I am always glad to see vinyl getting attention, this encourages the small music shops to still carry vinyl, it encourages producers to continue to produce vinyl and if vinyl becomes hip again, well that’s just groovy.

B.Y.O. Vinyl Mom's Bar The Parkhurst group

Have you seen anyone else offer a vinyl night? Have you seen other really good partner marketing ideas?


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