Burger King Twitter Account Hacked

steveparkhurst | February 18, 2013 in Advertising,Earned Media,Marketing,Promotional,Visual | Comments (0)

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In case you missed it today, Burger King’s twitter account was hacked, and used as a promotional weapon for McDonald’s.

Burger King Twitter Hacked

Photo from https://twitter.com/fsmikey/status/303555133009178624

Elena Zak of the Wall Street Journal has a pretty good accounting of the situation, including a lot of really good tweets, I highly suggest taking a look. You can see that McDonald’s denied any complicity in the hacking. That was followed by a tweet suggesting that all eyes were now on Wendy’s.

In this embarrassment, I see great and fun opportunities for Burger King to show some humility, laugh at itself and turn this into a positive. Perhaps McDonald’s can use the occasion to cover-up and eliminate their awful new product name that I wrote about recently. I doubt they are taking my advice of that one just yet.

If you were Burger King, how would you respond to this hacking? What ways would you turn this into something fun and positive? Comment here on the blog or tweet us, @ParkhurstGroup.


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