Archive for the ‘Advertising’ Category

Two Notes From a Dollar General Visit

steveparkhurst | December 23, 2016 in Advertising,Marketing,Promotional,Visual | Comments (0)

Tags: , ,

New readers might want to note that in late 2012 I lamented a Valentine’s display that I saw just three days after Christmas. I stopped into a Dollar General on December 23 of this year for some last minute Christmas decorations and Christmas candy.

My visit was notable here for two reasons:

    1. I always find these “not-to-be-seen-by customers” store display layouts for the managers and employees to get things set up according to the higher-ups.
    2. Today is still two days before Christmas, and they already have their Valentine’s Day stuff ready to sell, and it’s not like I caught them in the middle of setting this up, it was completely decked out.
      Dollar General Valentine's Before Christmas

 


Interesting Goodbye to VHS

steveparkhurst | August 7, 2016 in Advertising,Visual | Comments (0)

Tags: ,


Drudge: Google Search Favors Hillary Clinton?

steveparkhurst | June 9, 2016 in Advertising,Branding,Content Marketing,Earned Media,Marketing,Visual | Comments (0)

Tags: , , ,

The deeper story here is about content and SEO and getting information in the right places at the right time.


Behind the Walmart Display

steveparkhurst | December 9, 2015 in Advertising,Marketing,Visual | Comments (0)

Tags: ,

I always enjoy the peek behind the scenes, the stuff the customers are not supposed to see. I saw this tonight at Walmart. Hanging on this display rack, was the layout for what the display is/was supposed to look like. Upon review, I should have stepped back and taken a picture of the entire wall rack to see how they were doing, but as it is, this sort of thing is just interesting. This would be seemingly pretty easy for a store employee to follow, that is, right up until the last product in any row is gone.

Walmart Jockey Slipshort display


McDonald’s Window Display Instructions

steveparkhurst | October 25, 2015 in Advertising,Marketing,Promotional,Visual | Comments (0)

Tags: ,

I’m posting this tonight from inside a McDonald’s where I stopped to get a coffee. As I was waiting for a fresh brew, I noticed some window display with the instructions printed on the back side of them. As you probably know, this sort of “behind the scenes” stuff always intrigues me. Anyway, take a look at the two displays, posted below.

McDonald's window display  McDonald's window display


Great Ad For “Great Grains”

steveparkhurst | June 12, 2015 in Advertising,Promotional,Television | Comments (0)

Tags: , ,

Between the “cookie air diet” and the “baby food diet,” there should be plenty here to make you laugh. Great job by the people behind Great Grains cereal.


Shiner Bock Uses Bach

steveparkhurst | October 22, 2014 in Advertising,Branding,Marketing,Promotional,Visual | Comments (0)

Tags: , , ,

Shiner Bock Bach

 

I saw this billboard in Austin today. I just had to take a picture of it.

Any Texan is familiar with Shiner Bock beer. Well, Shiner took it up a notch by using classical composer Bach in their ad as a play on words.

Very well done, Shiner.


Natachee’s Sometimes Leaves Me Guessing

steveparkhurst | August 14, 2014 in Advertising,Promotional,Small Business | Comments (0)

Tags: , , ,

I have to admit, I have no idea what this is about.

Natachee's 8-14-14 Houston


Natachee’s Ads Return

steveparkhurst | August 7, 2014 in Advertising,Branding,Marketing,Visual | Comments (0)

Tags: ,

After what seems like a bit of a hiatus, the Natachee’s ads are back!

Natachee's Houston Midtown The Parkhurst Group


Who Is Buying Super Bowl Ads?

steveparkhurst | February 2, 2014 in Advertising,Marketing,Promotional,Television,Visual | Comments (0)

Tags: , , ,

As we all prepare to watch Super Bowl 48 later today, the Wall Street Journal has a pretty interesting graphic that shows spending on Super Bowl ads has grown over time. The graphics is actually interactive on the Journal website, but this is also a good summation of everything it shows.

Wall Street Journal Super Bowl Ads