Archive for the ‘Authors’ Category

Crayons Quitting

steveparkhurst | September 11, 2014 in Authors,Books,Promotional | Comments (0)

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I admit to probably being a little late to the game for The Day The Crayons Quit. I’ve been seeing this bizarre little book cover for several weeks now. Barnes & Noble has done a very good job of promoting the book, and promoting events around the book. I’m on the Barnes & Noble email list and I’ve been casually seeing promotions, but I haven’t been paying attention to kids books at all.

Then, I started to notice events inside my local Barnes & Noble. Locations recently had in-store events for grandparents to bring their grandkids to events for specific crayons. There is now a hashtag #CrayonsDontQuit – it’s all incredibly creative and funny.

I’ve looked at the book, and it’s quite funny. All the crayons writing letters to Duncan, making their case for less usage, or in a few cases, more usage. But, that was that. Or so I thought.

Then today, I was at a different Barnes & Noble and as I exited the top of the escalator, there was a huge display that caught my eye.


The Day The Crayons Quit

Curious, about what it meant to “support the crayons!” I looked at the table on the left in the picture above.

The Day The Crayons Quit Barnes Noble

I mean, this is as creative as creative can get. This is really cool. I want to write a letter!! I peeked into the deposit box and could see a couple of letters, one had a funny little drawing. There is just so much to love about this whole thing.

One thing that is even more curious to me, is that the book came out over a year ago. I wonder where they hype came from so late. I suppose it took families a while to read the book to their kids and then somewhere this momentum built and spread. Kudos to Barnes & Noble for the creativity with this book.

 


Football Was In Trouble In 1979 Too

steveparkhurst | October 19, 2012 in Advertising,Authors,Books,Marketing,Visual | Comments (0)

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The National Football League seems to always be the subject of objections. This ad appeared in Sports Illustrated 33 years ago, in 1979. Apparently all levels of football were in trouble back then. Football is now bigger than ever, at every level imaginable. Apparently, John Underwood didn’t think football would be where it is today, 33 years ago.

Did you read this book at any point? If you did and you recall the parallels between then and now, I’d be interested in hearing your feedback.

Football - The Parkhurst Group


Author Stephen Covey Dies

steveparkhurst | July 16, 2012 in Authors | Comments (0)

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Stephen Covey died today, and that’s worth recognizing. I could never do justice to his contributions to this world or to the business world. His landmark work The 7 Habits of Highly Effective People is still worth reading today. Stephen Covey will be missed. Rest in peace.


C.S. Lewis Quote

steveparkhurst | March 4, 2012 in Authors,Visual | Comments (0)

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It’s a random thought, but I saw this quote and I saw the visual of the old books, and I figured I’d share it.

C.S. Lewis quote - The Parkhurst Group


Ignore Everybody Book Review

steveparkhurst | April 30, 2010 in Authors,Earned Media | Comments (0)

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This is a book review I wrote after reading Hugh MacLeod’s Ignore Everybody. I definitely suggest the book to the readers of this blog.

I happened to find Hugh MacLeod on twitter one day, and then got to his website. His tweets were funny, he wasn’t letting people follow him who were not from Texas. I found his “art” concept interesting. As a marketing and consulting guy, people doing new and creative things intrigue me. I’m not often a reader of a book like this, along the lines of unleashing your creativity. I’m glad I didn’t let the Amazon reviews sway me. While I might agree with some of the Amazon comments that the arty business cards are off topic most of the time and they don’t flow, most of them make some sense, at least the wording anyway. I’m not an “arty” person, design often gets lost on me, so I had to rely on the verbal message, and in a lot of the cards, I would either laugh, or really think about the message.

The book is full of one man’s outlook and story of success. MacLeod weaves some interesting stories to make some points. I found some of the tips quite refreshing. I also found myself several times saying to myself “that’s a good point”. The writing contains some good old common sense that people seem to overlook as they get busy with life.

This book will not take you long to read. Give it a chapter or two, if it doesn’t grab you, stop reading, but I’m willing to bet that this book is just different enough to keep you turning pages. This is a very guick book to read, I think I read it in parts of three days. I found this book in a Borders, close to a year after the release, so it’s still out there and available.

Here is a link to the original review.