Archive for the ‘Books’ Category

Amazon + Prime Day = Boss!

steveparkhurst | July 12, 2016 in Books,Branding,Earned Media | Comments (0)

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Crayons Quitting

steveparkhurst | September 11, 2014 in Authors,Books,Promotional | Comments (0)

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I admit to probably being a little late to the game for The Day The Crayons Quit. I’ve been seeing this bizarre little book cover for several weeks now. Barnes & Noble has done a very good job of promoting the book, and promoting events around the book. I’m on the Barnes & Noble email list and I’ve been casually seeing promotions, but I haven’t been paying attention to kids books at all.

Then, I started to notice events inside my local Barnes & Noble. Locations recently had in-store events for grandparents to bring their grandkids to events for specific crayons. There is now a hashtag #CrayonsDontQuit – it’s all incredibly creative and funny.

I’ve looked at the book, and it’s quite funny. All the crayons writing letters to Duncan, making their case for less usage, or in a few cases, more usage. But, that was that. Or so I thought.

Then today, I was at a different Barnes & Noble and as I exited the top of the escalator, there was a huge display that caught my eye.

The Day The Crayons Quit

Curious, about what it meant to “support the crayons!” I looked at the table on the left in the picture above.

The Day The Crayons Quit Barnes Noble

I mean, this is as creative as creative can get. This is really cool. I want to write a letter!! I peeked into the deposit box and could see a couple of letters, one had a funny little drawing. There is just so much to love about this whole thing.

One thing that is even more curious to me, is that the book came out over a year ago. I wonder where they hype came from so late. I suppose it took families a while to read the book to their kids and then somewhere this momentum built and spread. Kudos to Barnes & Noble for the creativity with this book.


Local Library Sales Benefit All

steveparkhurst | November 3, 2013 in Books,Promotional | Comments (0)

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Bellaire Public Library Book Sale

Yes, this is not a marketing post. This is a post demonstrating one way of giving back to the community and helping locally.

One of the local public libraries holds a book sale twice a year where they sell books both discarded by the library and donated by the community. I attended a sale this weekend, and I spent more than I should have, but that’s a good thing (for the library). These are such great events to support. You never know what you will find at a free-for-all event like this, where the books are all just lumped together.

I really like the fact that the books being sold at a sale like this are being given an extra life. These items are not ending up in landfills somewhere. At the same time, the money is benefiting the local library, which is always a great asset for the families, kids and communities that utilize the library.

I encourage you to look for other sales like these and take part in any way you can. These sales can always use volunteers, and of course they can always benefit from donations of books, music and movies.

Football Was In Trouble In 1979 Too

steveparkhurst | October 19, 2012 in Advertising,Authors,Books,Marketing,Visual | Comments (0)

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The National Football League seems to always be the subject of objections. This ad appeared in Sports Illustrated 33 years ago, in 1979. Apparently all levels of football were in trouble back then. Football is now bigger than ever, at every level imaginable. Apparently, John Underwood didn’t think football would be where it is today, 33 years ago.

Did you read this book at any point? If you did and you recall the parallels between then and now, I’d be interested in hearing your feedback.

Football - The Parkhurst Group

Fortune: How Ford Bounced Back

steveparkhurst | April 13, 2012 in Books | Comments (0)

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Fortune has published an interesting editorial review of Bryce Hoffman’s book, American Icon. The story of Ford Motor Company is American and it contains great lessons for any size business. It’s worth taking a look at.

FORTUNE — As a longtime follower of the auto industry, I am addicted to books that promise the inside skinny about the personalities behind the products. When a new tome arrives in the mail, I scour it for inside dope, untold stories, and back-room gossip that will unwrap another layer of this fascinating and complex business. Full disclosure: I also peek at the index to see if Fortune has been quoted.

At the moment, my bookshelf runneth over. The upturn in industry fortunes that followed the bankruptcies of Chrysler and General Motors has provided an irresistible story arc of near-death, repentance, and revival. Among a number of first-rate accounts that have appeared in the past 24 months, Bryce Hoffman’s American Icon: Alan Mulally and the fight to save Ford Motor Company is a standout.

Unable to accommodate a deluge of requests from writers eager to document its revival under Mulally, Ford chose Hoffman, a reporter for the Detroit News, and granted him unique access to tell its story without editorial oversight. It chose wisely. Hoffman has produced a book brimming with smart observations and fresh insights into Ford’s success. (Another disclosure: Both Fortune and I are mentioned, briefly, in the book).

To read the entire review, click here.

And if you’ve read the book or have similar stories to share, feel free to do so here or on Twitter.

Applebee’s America Book Review

steveparkhurst | April 17, 2009 in Books,Promotional | Comments (0)

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I wrote the following review for Applebee’s America in May 2008. I think this is worth posting here on this blog because Applebee’s, and the other business models profiled in the book are in many ways worth studying as we move into a new era of communications and desire for community. These businesses are serving the needs of their customers beyond a monetary transaction. Read the review below and let me know what you think. If you’ve read the book (or if you do read it), I’m interested in hearing from you.

I bought Applebee’s America when it came out in 2006 but I just now got around to reading it. I’m sorry I waited so long, but the book took me less than a week to read and I do feel that it was worth it.

The authors took liberty in creating terms like Gut Values and Navigators. However, I don’t know that they created these terms as much as they used new, quirky words to say the same thing. The authors referred to a book called The Influentials many times throughout. I wonder if I should have read that book first. The Influentials is also a good example of what I mean when I say that the authors didn’t really create terms, as they basically called previously known Influentials, Navigators.

There was some overkill with some of the concepts, especially the concept of community and the phrase “people want to belong to a community”.

Some of the chapters were fascinating and that made them very quick to read. As others have said here on amazon, the “history” of the megachurches was incredibly interesting. The authors did do some serious work to write AA. While they did use a lot of previously published sources and they document them well, they also did a good number of interviews. If you’re looking for a lot of answers or a place to go for them, this book will guide you to a plethora of sources.

Here is a link to the original review.