Archive for the ‘Branding’ Category

McDonald’s in the U.K. Pokes Hipsters with McCafe Ad

steveparkhurst | February 22, 2017 in Branding,Earned Media,Marketing,Promotional,Visual | Comments (0)

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McDonald’s in the United Kingdom has a clever new ad that really makes hipsters look, well, hipsterish.

 

From AdAge:

Watch this spot for McDonald’s McCafe from the U.K. and you’ll wonder why you ever went to an achingly trendy hipster coffee bar.

The ad, created by Leo Burnett London and directed by Tony Barry at Knucklehead, pokes fun at a ton of things you’ll wincingly recognize — miniature cups, confusing menus, extortionate prices, coffees that come in jam jars with straws, weird brewing methods, pretentious WiFi passwords, cafes where you can’t sit down but you can play table tennis.

The increasingly confused customer finally ends up in a McCafe, where he can get a nice normal coffee and sit down at a table without paying a fortune for a tiny drink and an artisan cake. Nice work (and it might even inspire hipsters to try a McCafe in future).

 


Amazon + Prime Day = Boss!

steveparkhurst | July 12, 2016 in Books,Branding,Earned Media | Comments (0)

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Drudge: Google Search Favors Hillary Clinton?

steveparkhurst | June 9, 2016 in Advertising,Branding,Content Marketing,Earned Media,Marketing,Visual | Comments (0)

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The deeper story here is about content and SEO and getting information in the right places at the right time.


Shiner Bock Uses Bach

steveparkhurst | October 22, 2014 in Advertising,Branding,Marketing,Promotional,Visual | Comments (0)

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Shiner Bock Bach

 

I saw this billboard in Austin today. I just had to take a picture of it.

Any Texan is familiar with Shiner Bock beer. Well, Shiner took it up a notch by using classical composer Bach in their ad as a play on words.

Very well done, Shiner.


Natachee’s Ads Return

steveparkhurst | August 7, 2014 in Advertising,Branding,Marketing,Visual | Comments (0)

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After what seems like a bit of a hiatus, the Natachee’s ads are back!

Natachee's Houston Midtown The Parkhurst Group


Starbucks Red Cups Are Back For 2013

steveparkhurst | November 1, 2013 in Advertising,Branding,Marketing,Promotional | Comments (0)

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Starbucks Red Cup 2013

It’s November 1st, which of course means last night was Halloween. Oh and, the famous red cups at Starbucks are back today. Easily one of the greatest branding moves in the history of marketing, the red cups mean something different to everyone. Today, I even bypassed using my reusable cup so I could experience the red cup.


Hornitos Tequila Ad

steveparkhurst | July 5, 2013 in Advertising,Branding,Marketing,Television | Comments (0)

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I saw this ad on tv and I thought it was not only funny, but it made a great point about consumers and brands. How many times have you heard people ask for a Kleenex, when they actually just wanted a facial tissue. How many times will someone ask, “what kind of cokes do you have?”

Whether it’s laundry detergent, paper towels, gasoline, or hand soap, there are times you might look for something, or ask for something, and not really care which brand you get. This Hornitos ad does a pretty good job of elaborating on that point. Watch it and let us know what you think.


CiCi’s Pizza and the Wise Use of Instagram

steveparkhurst | May 12, 2013 in Advertising,Branding,Instagram,Marketing,Promotional,Visual | Comments (0)

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By Steve Parkhurst

I recently found myself in a CiCi’s Pizza location for dinner. As an aside, I think they have the best cinnamon rolls in the history of the free world.

Anyway, I was intrigued by the table tent on the tables. I found it interesting that CiCi’s would use an entire table tent to promote one social media outlet, as opposed to all their outlets, like most other establishments. Having looked at their Instagram account though, I can absolutely understand why they’re doing it this way. Their Instagram account is fun and it is definitely centered around their customers, driving the engagement level up.

CiCi's Pizza Instagram The Parkhurst Group

I’m interested to know what other businesses are utilizing any social media outlet in a particularly spectacular way. Who else does a great job of driving up customer engagement?


Dollar Shave Club Is Doing Its Own Thing, Effectively

steveparkhurst | March 18, 2013 in Advertising,Branding,Earned Media,Marketing,Promotional | Comments (0)

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Over the last several weeks I have been hearing some really interesting radio commercials, and I was intrigued enough that I had to go and see what the commercials were really about.

I discovered a unique business model with innovative marketing, heavy with humor and attitude. It is Dollar Shave Club and I will guarantee you have not seen anything like this. They also manage to make something most of us would view as tedious or boring…somewhat interesting, and at least a little humorous.

Dollar Shave Club - The Parkhurst Group

And check out this video, it’s pretty cool and it explains with humor the concept of what they do.

Kudos to Dollar Shave Club for their interesting business model, which includes its interesting marketing and advertising ideas. These guys seem to be having fun, and that’s great to see. Well done.


McDonald’s, What Are You Thinking?

steveparkhurst | February 5, 2013 in Advertising,Branding,Marketing,Promotional,Visual | Comments (0)

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I enjoy an occasional trip to McDonald’s. As a coffee junkie, I can appreciate the serious coffee upgrade they made a few years back. As a fast food pioneer, I can also appreciate the various aspects of a McDonald’s location: the franchising, the innovations, the marketing, the colors, the cleanliness, the staff. As someone who once studied and read about McDonald’s founder Ray Kroc, I always think about his legacy alive and well in the McDonald’s locations.

On a recent visit, I was stunned to see what McDonald’s is doing to promote its newest item, the Fish McBites. And actually, it is not so much the promotion, but the name of the product itself that bothers me. Fish McBites? Seriously? Wow.

McDonald's Fish McBites - The Parkhurst Group     McDonald's Fish McBites - The Parkhurst Group

As you can see on one of the promotional boxes, the slogan “Popped From The Sea” may be one of the worst slogans I have ever seen. It is just weird. I like to think of McDonald’s as always innovating, always changing, and always smart and clever. I won’t condemn McDonald’s for this altogether, but I will question the entire marketing and promotional campaign around these so-called, Fish McBites. A campaign which also includes fishnets (pictured in the background of my photos above) with the product boxes hanging from fishhooks. There are also mini-life preservers,  fishing lures and various other fishing related paraphernalia. It is a spectacle for sure.

What are your thoughts? If you rolled out a product like this, what would you call it?