Archive for the ‘Earned Media’ Category

McDonald’s in the U.K. Pokes Hipsters with McCafe Ad

steveparkhurst | February 22, 2017 in Branding,Earned Media,Marketing,Promotional,Visual | Comments (0)

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McDonald’s in the United Kingdom has a clever new ad that really makes hipsters look, well, hipsterish.

 

From AdAge:

Watch this spot for McDonald’s McCafe from the U.K. and you’ll wonder why you ever went to an achingly trendy hipster coffee bar.

The ad, created by Leo Burnett London and directed by Tony Barry at Knucklehead, pokes fun at a ton of things you’ll wincingly recognize — miniature cups, confusing menus, extortionate prices, coffees that come in jam jars with straws, weird brewing methods, pretentious WiFi passwords, cafes where you can’t sit down but you can play table tennis.

The increasingly confused customer finally ends up in a McCafe, where he can get a nice normal coffee and sit down at a table without paying a fortune for a tiny drink and an artisan cake. Nice work (and it might even inspire hipsters to try a McCafe in future).

 


Bravo Shipley Do-Nuts in Houston

steveparkhurst | July 22, 2016 in Earned Media,Promotional | Comments (0)

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This is great to see, Shipley Do-Nuts showing some appreciation for our police officers. If you know if other businesses doing this sort of thing, please let us know.


Amazon + Prime Day = Boss!

steveparkhurst | July 12, 2016 in Books,Branding,Earned Media | Comments (0)

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Drudge: Google Search Favors Hillary Clinton?

steveparkhurst | June 9, 2016 in Advertising,Branding,Content Marketing,Earned Media,Marketing,Visual | Comments (0)

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The deeper story here is about content and SEO and getting information in the right places at the right time.


Nationwide Still Hearing About Bizarre Ad

steveparkhurst | February 3, 2015 in Earned Media,Marketing,Television | Comments (0)

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It’s probably no real surprise to learn that Nationwide Insurance is still hearing feedback about their bizarre Super Bowl ad on Sunday. I’ve heard interesting things on talk radio as well as personal conversations with others. The Wall Street Journal featured a prominent story about the ad in this mornings edition.

The company’s response: We knew what we were doing.

Wall Street Journal Nationwide Super Bowl Ad


Dollar Shave Club Is Doing Its Own Thing, Effectively

steveparkhurst | March 18, 2013 in Advertising,Branding,Earned Media,Marketing,Promotional | Comments (0)

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Over the last several weeks I have been hearing some really interesting radio commercials, and I was intrigued enough that I had to go and see what the commercials were really about.

I discovered a unique business model with innovative marketing, heavy with humor and attitude. It is Dollar Shave Club and I will guarantee you have not seen anything like this. They also manage to make something most of us would view as tedious or boring…somewhat interesting, and at least a little humorous.

Dollar Shave Club - The Parkhurst Group

And check out this video, it’s pretty cool and it explains with humor the concept of what they do.

Kudos to Dollar Shave Club for their interesting business model, which includes its interesting marketing and advertising ideas. These guys seem to be having fun, and that’s great to see. Well done.


Burger King Twitter Account Hacked

steveparkhurst | February 18, 2013 in Advertising,Earned Media,Marketing,Promotional,Visual | Comments (0)

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In case you missed it today, Burger King’s twitter account was hacked, and used as a promotional weapon for McDonald’s.

Burger King Twitter Hacked

Photo from https://twitter.com/fsmikey/status/303555133009178624

Elena Zak of the Wall Street Journal has a pretty good accounting of the situation, including a lot of really good tweets, I highly suggest taking a look. You can see that McDonald’s denied any complicity in the hacking. That was followed by a tweet suggesting that all eyes were now on Wendy’s.

In this embarrassment, I see great and fun opportunities for Burger King to show some humility, laugh at itself and turn this into a positive. Perhaps McDonald’s can use the occasion to cover-up and eliminate their awful new product name that I wrote about recently. I doubt they are taking my advice of that one just yet.

If you were Burger King, how would you respond to this hacking? What ways would you turn this into something fun and positive? Comment here on the blog or tweet us, @ParkhurstGroup.


WSJ: A Substitute’s Sacrifice

steveparkhurst | December 21, 2012 in Branding,Earned Media,Marketing | Comments (0)

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Wall Street Journal - The Parkhurst Group

The Wall Street Journal today has a very touching story.

Last week’s mass murder in Newtown, Connecticut has gotten plenty of news coverage, as it should. But, the underlying stories will be of those who lost someone. We will hear from them at every anniversary of that day for years to come.

One of the adults who fell victim last week was a young woman who worked some days as a substitute teacher, and she spent other hours working at a local Starbucks. The young woman, Lauren Rousseau, is recounted in the story by messages from her co-workers on a store display, and by interviews with customers who knew her, chatted with her and laughed with her.

Here is part of the story:

“I saw her face. I realized that was her,” said Erik Granfors, a regular at the location. “She probably served me a hundred cups of coffee.”

Ms. Rousseau, 30 years old, was a substitute teacher at the school and kept her part-time coffee job for the steady income and health benefits she lacked. As she was mourned Thursday by loved ones at a church four miles away, Starbucks customers scrawled eulogies on a memorial set up by her co-workers.

“Always looked forward to our talks,” said a message left on the poster boards perched in the middle of the store. The makeshift display included hand-written notes, a Mickey Mouse doll and a single electric candle.

Patrick Austin, 44, remembered ordering his cappuccinos from Ms. Rousseau, and finding her among the slain came as a shock. “She just had a great, outgoing personality,” he said.

“People are part of your life and you don’t realize it until they’re gone,” agreed Mr. Granfors, 41. “You do have sorrow even if they weren’t a close acquaintance.”

This is pretty powerful. From a business perspective, and I don’t mean to diminish anyone here, this is a great reflection of what it is that Starbucks represents. Starbucks wants to be your Third Place, that place you go after home or work. They also want their employees, or associates, to act as a family and work as a team. The layout of the store equipment is chosen for conversation between patrons and associates. It is those types of conversations that have an impact, that leave an impression.

For a barista to have left this sort of an imprint in the minds of her customers, this is a true testament to her, to her customers, and to a coffee giant that has always looked to do more than just sell cups of coffee.


Family Bookstore Thrives By Bucking Trend

steveparkhurst | December 15, 2012 in Earned Media,Small Business | Comments (0)

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It is great to see Becker’s Books featured on the front page of the Houston Chronicle’s Ultimate Memorial edition. The bookstore website is one of the best around for older and out-of-print books. If you’ve had trouble finding something in the past, be sure to search their website and see if they can deliver for you. If you’re in Houston, stop in to the Spring Branch area bookstore and spend some time with a cup of coffee and a treasure trove of great books.

Becker's Books 12-13-12 - The Parkhurst Group

You might even take a few pics while you’re there, if you do, tweet them to us @ParkhurstGroup or pin them on Pinterest.

 

Becker's Books sign - The Parkhurst Group     Becker's Books in store - The Parkhurst Group

Two pictures, taken by me on my most recent visit to Becker’s Books.


Blues Artist John Egan Featured In New York Times Article

steveparkhurst | December 7, 2012 in Earned Media,Music | Comments (0)

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Houston blues musician John Egan was featured in this article about going to record stores recently in the New York Times:

John Egan, “Phantoms” (Gin Diaries)

The son of a former Houston Rockets point guard and coach of the same name, Mr. Egan is a regular presence on the Houston club scene, playing dark but rich-sounding solo blues on a resonator guitar.

“He’s been kicking around Houston for years and just starting to get the credit he deserves,” Mr. Bishop said. “He’s a stomping, hollering bluesman. But in a lot of ways, along with the blues, it’s also got an outsider-folk element to it, like it’s cut from the cloth of a classic Tom Waits record. It’s a really dark and masterful album.”