Archive for the ‘Marketing’ Category

Two Notes From a Dollar General Visit

steveparkhurst | December 23, 2016 in Advertising,Marketing,Promotional,Visual | Comments (0)

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New readers might want to note that in late 2012 I lamented a Valentine’s display that I saw just three days after Christmas. I stopped into a Dollar General on December 23 of this year for some last minute Christmas decorations and Christmas candy.

My visit was notable here for two reasons:

    1. I always find these “not-to-be-seen-by customers” store display layouts for the managers and employees to get things set up according to the higher-ups.
    2. Today is still two days before Christmas, and they already have their Valentine’s Day stuff ready to sell, and it’s not like I caught them in the middle of setting this up, it was completely decked out.
      Dollar General Valentine's Before Christmas

 


Election Day Free Coffee Promo

steveparkhurst | November 8, 2016 in Marketing,Promotional,Visual | Comments (0)

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I was glad to run across this image today, one in which the “free coffee” on “election day” was visible, but not the ad of a specific company. What do you think of this type of promotional idea? If you have tried this in your business, has it worked?

Free Coffee on Election Day


Shipley Do-Nuts Plays on Words

steveparkhurst | August 11, 2016 in Marketing,Pinterest,Promotional | Comments (0)

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Nicely done Shipley, nicely done.


Drudge: Google Search Favors Hillary Clinton?

steveparkhurst | June 9, 2016 in Advertising,Branding,Content Marketing,Earned Media,Marketing,Visual | Comments (0)

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The deeper story here is about content and SEO and getting information in the right places at the right time.


Starbucks “molten” Misspelling

steveparkhurst | February 12, 2016 in Marketing,Promotional | Comments (0)

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It’s always fun to spot things like this. Spotted this at a Starbucks today.

Starbucks molten sign misspelling


Behind the Walmart Display

steveparkhurst | December 9, 2015 in Advertising,Marketing,Visual | Comments (0)

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I always enjoy the peek behind the scenes, the stuff the customers are not supposed to see. I saw this tonight at Walmart. Hanging on this display rack, was the layout for what the display is/was supposed to look like. Upon review, I should have stepped back and taken a picture of the entire wall rack to see how they were doing, but as it is, this sort of thing is just interesting. This would be seemingly pretty easy for a store employee to follow, that is, right up until the last product in any row is gone.

Walmart Jockey Slipshort display


McDonald’s Window Display Instructions

steveparkhurst | October 25, 2015 in Advertising,Marketing,Promotional,Visual | Comments (0)

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I’m posting this tonight from inside a McDonald’s where I stopped to get a coffee. As I was waiting for a fresh brew, I noticed some window display with the instructions printed on the back side of them. As you probably know, this sort of “behind the scenes” stuff always intrigues me. Anyway, take a look at the two displays, posted below.

McDonald's window display  McDonald's window display


Nationwide Still Hearing About Bizarre Ad

steveparkhurst | February 3, 2015 in Earned Media,Marketing,Television | Comments (0)

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It’s probably no real surprise to learn that Nationwide Insurance is still hearing feedback about their bizarre Super Bowl ad on Sunday. I’ve heard interesting things on talk radio as well as personal conversations with others. The Wall Street Journal featured a prominent story about the ad in this mornings edition.

The company’s response: We knew what we were doing.

Wall Street Journal Nationwide Super Bowl Ad


How Most Marketing Works?

steveparkhurst | January 30, 2015 in Marketing | Comments (0)

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If this is how your marketing “works” – we need to talk. Contact us today.

How Most Marketing Works

 

If you’re not familiar with Hugh MacLeod and his great art and cartoons, check him out.


Shiner Bock Uses Bach

steveparkhurst | October 22, 2014 in Advertising,Branding,Marketing,Promotional,Visual | Comments (0)

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Shiner Bock Bach

 

I saw this billboard in Austin today. I just had to take a picture of it.

Any Texan is familiar with Shiner Bock beer. Well, Shiner took it up a notch by using classical composer Bach in their ad as a play on words.

Very well done, Shiner.