Archive for the ‘Marketing’ Category

Nationwide Still Hearing About Bizarre Ad

steveparkhurst | February 3, 2015 in Earned Media,Marketing,Television | Comments (0)

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It’s probably no real surprise to learn that Nationwide Insurance is still hearing feedback about their bizarre Super Bowl ad on Sunday. I’ve heard interesting things on talk radio as well as personal conversations with others. The Wall Street Journal featured a prominent story about the ad in this mornings edition.

The company’s response: We knew what we were doing.

Wall Street Journal Nationwide Super Bowl Ad


How Most Marketing Works?

steveparkhurst | January 30, 2015 in Marketing | Comments (0)

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If this is how your marketing “works” – we need to talk. Contact us today.

How Most Marketing Works

 

If you’re not familiar with Hugh MacLeod and his great art and cartoons, check him out.


Shiner Bock Uses Bach

steveparkhurst | October 22, 2014 in Advertising,Branding,Marketing,Promotional,Visual | Comments (0)

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Shiner Bock Bach

 

I saw this billboard in Austin today. I just had to take a picture of it.

Any Texan is familiar with Shiner Bock beer. Well, Shiner took it up a notch by using classical composer Bach in their ad as a play on words.

Very well done, Shiner.


Natachee’s Ads Return

steveparkhurst | August 7, 2014 in Advertising,Branding,Marketing,Visual | Comments (0)

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After what seems like a bit of a hiatus, the Natachee’s ads are back!

Natachee's Houston Midtown The Parkhurst Group


Record Store Day 2014

steveparkhurst | March 29, 2014 in Marketing,Music,Promotional,Small Business | Comments (0)

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Save the date, Record Store Day 2014 is taking place across America on Saturday, April 19. I am a big fan of Record Store Day, read my post from last year leading up to Record Store Day 2013. Not much has changed, so I can keep this post short as well.

There is always fresh new music being released on Record Store Day. But, a lot of the places that hold events for Record Store Day, they offer live music performances. Anyway, it’s a great way to show some support for you local independent music store(s). So, get out there on April 19th and report back on your adventures.

Check out their nifty countdown clock.

 


Who Is Buying Super Bowl Ads?

steveparkhurst | February 2, 2014 in Advertising,Marketing,Promotional,Television,Visual | Comments (0)

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As we all prepare to watch Super Bowl 48 later today, the Wall Street Journal has a pretty interesting graphic that shows spending on Super Bowl ads has grown over time. The graphics is actually interactive on the Journal website, but this is also a good summation of everything it shows.

Wall Street Journal Super Bowl Ads


Kellogg’s Meaningful Gesture Goes Way Wrong

steveparkhurst | November 12, 2013 in Advertising,Marketing,Promotional | Comments (0)

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Take a look at this AdWeek story, which features several tweets, about a Kellogg’s UK promotion that went very wrong. While the gesture was strong and I get what they were trying to do and say, sometimes the devil is in the details and poor wording can take a meaningful gesture and make you look like a heartless fool, all while trying to get retweets. The beating Kellogg’s UK took on twitter was well deserved, and to be expected given the speed with which twitter reacts.


Starbucks Red Cups Are Back For 2013

steveparkhurst | November 1, 2013 in Advertising,Branding,Marketing,Promotional | Comments (0)

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Starbucks Red Cup 2013

It’s November 1st, which of course means last night was Halloween. Oh and, the famous red cups at Starbucks are back today. Easily one of the greatest branding moves in the history of marketing, the red cups mean something different to everyone. Today, I even bypassed using my reusable cup so I could experience the red cup.


Hornitos Tequila Ad

steveparkhurst | July 5, 2013 in Advertising,Branding,Marketing,Television | Comments (0)

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I saw this ad on tv and I thought it was not only funny, but it made a great point about consumers and brands. How many times have you heard people ask for a Kleenex, when they actually just wanted a facial tissue. How many times will someone ask, “what kind of cokes do you have?”

Whether it’s laundry detergent, paper towels, gasoline, or hand soap, there are times you might look for something, or ask for something, and not really care which brand you get. This Hornitos ad does a pretty good job of elaborating on that point. Watch it and let us know what you think.


George Zimmer Out At Men’s Wearhouse

steveparkhurst | June 19, 2013 in Advertising,Marketing,Television,Visual | Comments (0)

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KFI in Los Angeles is reporting today that George Zimmer will no longer be the radio and tv ad voice. I am not sure why, I guess the tv and radio ads did a really good sell, but I always assumed George Zimmer was the founder and owner of the Men’s Wearhouse. I guarantee it (c’mon, I had to say it). Zimmer has to go down as one of the most recognizable ad men of all time.

So, this news came as a bit of a shock today.

So, who should replace George Zimmer? Personally, I’m hoping for the Geico Gecko.