Archive for the ‘Television’ Category

Great Ad For “Great Grains”

steveparkhurst | June 12, 2015 in Advertising,Promotional,Television | Comments (0)

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Between the “cookie air diet” and the “baby food diet,” there should be plenty here to make you laugh. Great job by the people behind Great Grains cereal.

Nationwide Still Hearing About Bizarre Ad

steveparkhurst | February 3, 2015 in Earned Media,Marketing,Television | Comments (0)

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It’s probably no real surprise to learn that Nationwide Insurance is still hearing feedback about their bizarre Super Bowl ad on Sunday. I’ve heard interesting things on talk radio as well as personal conversations with others. The Wall Street Journal featured a prominent story about the ad in this mornings edition.

The company’s response: We knew what we were doing.

Wall Street Journal Nationwide Super Bowl Ad

Who Is Buying Super Bowl Ads?

steveparkhurst | February 2, 2014 in Advertising,Marketing,Promotional,Television,Visual | Comments (0)

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As we all prepare to watch Super Bowl 48 later today, the Wall Street Journal has a pretty interesting graphic that shows spending on Super Bowl ads has grown over time. The graphics is actually interactive on the Journal website, but this is also a good summation of everything it shows.

Wall Street Journal Super Bowl Ads

Hornitos Tequila Ad

steveparkhurst | July 5, 2013 in Advertising,Branding,Marketing,Television | Comments (0)

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I saw this ad on tv and I thought it was not only funny, but it made a great point about consumers and brands. How many times have you heard people ask for a Kleenex, when they actually just wanted a facial tissue. How many times will someone ask, “what kind of cokes do you have?”

Whether it’s laundry detergent, paper towels, gasoline, or hand soap, there are times you might look for something, or ask for something, and not really care which brand you get. This Hornitos ad does a pretty good job of elaborating on that point. Watch it and let us know what you think.

George Zimmer Out At Men’s Wearhouse

steveparkhurst | June 19, 2013 in Advertising,Marketing,Television,Visual | Comments (0)

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KFI in Los Angeles is reporting today that George Zimmer will no longer be the radio and tv ad voice. I am not sure why, I guess the tv and radio ads did a really good sell, but I always assumed George Zimmer was the founder and owner of the Men’s Wearhouse. I guarantee it (c’mon, I had to say it). Zimmer has to go down as one of the most recognizable ad men of all time.

So, this news came as a bit of a shock today.

So, who should replace George Zimmer? Personally, I’m hoping for the Geico Gecko.

Paul Harvey, Dodge Ram and the Farmer Steal the Show

steveparkhurst | February 3, 2013 in Advertising,Marketing,Television,Visual | Comments (0)

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Dodge Ram absolutely stole the show earlier today with their Paul Harvey ad dedicated to the farmers of America. This is America at its finest, and advertising at its best. Kudos to all involved.

Text of the commercial, via YouTube:

And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer.

God said, “I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.” So God made a farmer.

God said, “I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,’Maybe next year,’ I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours.” So God made the farmer.

God said, “I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark.”

It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk, . Somebody who’d bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. “So God made a farmer.”

Subway, Social Media, Bad PR and Recovery

steveparkhurst | January 27, 2013 in Promotional,Television,Visual | Comments (0)

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Subway Logo - The Parkhurst Group

Subway restaurants is learning the cost of gypping a customer. But with their recent humiliation has come a great chance to re-engage with their customers and prove themselves to be a honorable company looking to create happy, satisfied customers.

As you can see from the news story, a disgruntled customer took to the web to show his displeasure with being served a sandwich that was shorter than advertised.

The world’s largest fast-food chain faced widespread criticism last week after a man posted a photo online showing a “Footlong” next to a tape measure that showed it to be just 11 inches. Subway said Friday that it’s redoubling efforts to “ensure consistency and correct length” in all its sandwiches.

The company had already noted last week that bread length could vary when franchisees don’t bake to its exact specifications and that it would reinforce policies to ensure consistency.

In a statement Friday, Subway expressed “regret” for “any instance where we did not fully deliver on our promise to our customers.”

Subway’s response was pretty positive in my mind. They took responsibility and explained their policy, and they explained what might have caused this problem and how they will seek to assure this does not happen again.

Ultimately, this was a softball issue for Subway to handle. Fortunately they did not have to contend with something that could cause a fatality, like rancid meat. You may recall in the early 1990’s, Jack In The Box suffered from their response to instances of E. coli where hundreds of people got sick, and children actually died because of the tainted food. So yes, there are levels of public relations, and then there is the magnification of the issues via media outlets. For Subway, they’ll recover just fine, especially if there is not a recurrence of the shortened bread rip-off.

Anyway, what are your thoughts on the way Subway handled this?

New Year’s Weight Loss Commercials

steveparkhurst | January 4, 2013 in Marketing,Promotional,Television,Visual | Comments (0)

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2013 has started, and with it, a full dose of weight loss commercials to help motivate and lure those who made weight loss a new year’s resolution. The companies are all very smart. That doesn’t mean the ads are all very good. But, they’re reminding their audience of their new year’s resolution, and they’re offering their gyms as the solution. This is all very subtle and very timely. I’m seeing more of the commercials than I recall seeing in years past. Can you think of how many different gyms you’ve seen ads for in the last two weeks? As for me, I saw Anytime Fitness and Planet Fitness commercials the most, and I saw them frequently.

In the past, gyms wanted to rope consumers into one-year contracts. That way, if people quit going to the gym in March, it didn’t matter to the gym, as they had already been paid. The new commercials are featuring quite a few month-to-month or just monthly offers. The motivation here is to get customers to come in at least once and see if they will come back again. Hey, it’s a tough economy out there and getting one customer for one month is better than getting no customers at all.

Have you been seeing these commercials? Have any of them motivated you to join a gym? If so, what worked? Leave a comment here or tweet us.

A Christmas Story Continues To Grow

steveparkhurst | December 24, 2012 in Television,Visual | Comments (0)

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As I tune in to TBS to watch a portion of their annual 24 hours of A Christmas Story, I am always struck at the cash cow that the movie has become. The movie has spawned an entire industry based upon the movie.

The home the movie was filmed in, in Ohio, is now a tourist site with a gift shop. You can go into any number of stores during the Christmas season and see pink bunny costumes, full-size lamps shaped like a leg, and of course, the Red Rider air rifle.

This does not even get into the tv rights and the video sales each year. My own collection, pictured below, consists of an early edition of the VHS, a later edition of the VHS, and then a DVD. I still own them all. I have not yet purchased any of the other items I mentioned above, though I know some people who have and I know people who have toured the house.

As for now, I still enjoy the movie each year, and while TBS airs the movie 12 times over 24 hours, I will catch parts of 6-8 showings of the movie as the family tends to leave the tv on that channel the entire 24 hours.

A Christmas Story - The Parkhurst Group

Merry Christmas to you and yours. If you have a thought on this to share, this blog is the place, or tweet it to us.

Very Funny Samsung Galaxy Ad

steveparkhurst | December 19, 2012 in Advertising,Marketing,Television,Visual | Comments (0)

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This commercial for the Samsung Galaxy is currently one of my favorites on tv. It’s simple and funny. There are several elements, or scenes, throughout the short ad that we can all relate to.  Pretty much every family has the character that wants to dress up and be Santa. I was particularly fond of the line, “I landed on my keys”, followed by a visibly wounded, slowed Santa handing out gifts. Kudos to the team that made this ad: The setting is simple, the technology is self explanatory and the Santa is hilarious.

Let us know what you think.