Archive for the ‘Uncategorized’ Category

Houston’s Winetopia Does It Differently

steveparkhurst | December 29, 2012 in Branding,Small Business,Uncategorized | Comments (0)

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If you are in Houston anytime soon, you must check out Winetopia. There are wine bars, and then there are wine bars. And then there is, A Vino Paradise.

Winetopia - The Parkhurst Group

The owners of Winetopia have separated themselves from the other servers of wine by having limited, selected offerings. You would have to stop in to get the full skinny, but their approach is quite different than the typical wine bars I have been in before.

To start with, the owner told me that his most expensive glass of wine is $13. I’ve been in some wine bars where $13 was about the minimum for a glass of wine. They acquire rare wines, typically limited or seasonal productions, from various parts of the world. Their wine selection won’t likely be found in a local liquor store, those places go for the popular, known, requested wines because they deal in volume. If you’re looking for something special, something rare, maybe as a gift to give, these guys can set you up without emptying your wallet.

If you are with a group of friends or colleagues and each person has different tastes, no problem. At Winetopia each person can have what they want, without having to commit to a full bottle of any one wine. And the experts pouring your wine, they want you to enjoy your experience and find what you like.

There’s also a great beer selection for those of you not inclined toward wine, Winetopia has a plentiful beer selection. When I heard how many different bottled beers they have (I forget that number now), I was somewhat shocked, some sports bars don’t have that many beers to choose from. Only places like Flying Saucer, places that pride themselves on having more beers than you could ever attempt to drink, have more available beers in the bottle.

Winetopia is daring to be a little different, and they take advantage of repeat business and word of mouth. Remember the rule that it costs most to get a new customer than it does to keep a current customer. Winetopia is doing many things to keep their customers happy, and keep them coming back.

Anyway, Winetopia is a neat spot. Take some time to check it out next time you need to choose a destination in Houston. Oh, and don’t feel as if you need a suit and tie to visit Winetopia. They welcome all patrons, whether dressed casual, for sport or for work, everyone is equally welcome. Follow them on twitter @WinetopiaTX and watch for their mobile app very soon.

Are you daring to be different? Are you going your own direction? Are you doing the best you can at what you do best? If so, and if you feel the need for some guidance from someone that understands and appreciates your commitment and wants you to succeed, we should talk. Email Steve @ this domain and let’s begin. You can also engage us at @ParkhurstGroup on twitter.


Tragedy

steveparkhurst | December 14, 2012 in Uncategorized | Comments (0)

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There are no words, and there can be no good excuses, for the senseless mass murder that took place today in Connecticut. Please take a moment today and do whatever you would do; pray, observe some silence, meditate or whatever your thing is.

Let us find ways to move forward. Let us find ways to improve the world around us. What can you do? Tweet us your ideas @ParkhurstGroup.


Old Navy Goes Old School With Christmas Vacation Ad

steveparkhurst | November 24, 2012 in Uncategorized | Comments (0)

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Christmas time for me is never complete until I see my two favorite Christmas movies: A Christmas Story and National Lampoon’s Christmas Vacation. Neither movie ever gets old to me, in fact, they get better with age as new things mean something to me.

In case you have not seen it yet, Old Navy is running a new campaign which features Chevy Chase enacting a modern day version of the Christmas Vacation house lighting scene. I saw the ad on tv for the first time, I thought it was somewhat humorous, and I put the ad behind me as I was not sure what they were selling (I’m not familiar with “pop pants”). It wasn’t until later though, when I saw twitter chatter, that I realized the commercial also featured Clark Griswold’s original wife and daughter from the movie, actresses Beverly D’Angelo and Juliette Lewis.

So, I’m left to wonder what the strategy was with this ad. Were we instantly supposed to recognize the two female actors, who played lesser roles in the commercial? Was this an ad to get people talking and asking questions about “pop pants”? It’ll be interesting to google the commercial in the days to come and see if outlets are reporting on this new commercial.  This ad could simply have been a good business move for Old Navy around the Christmas shopping season. If it gets people talking and thinking about Old Navy in general, and about “pop pants” in particular, that could be a great business decision.


Starbucks’ Indivisible Campaign

steveparkhurst | July 9, 2012 in Promotional,Uncategorized | Comments (0)

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Today I tweeted about the “Indivisible” campaign that Starbucks has launched and CEO Howard Schultz has written about:

Join the national conversation with #INDIVISIBLE. Starting today, I invite you to share your view of America, and how we can all put citizenship over partisanship. On Instagram, post a photo of the America we all need to see. On Twitter, provide a link to an innovative idea. Blog about who’s making a difference in your community; or on YouTube, share how you made your American Dream come true. No matter where you post, if you use the tag #indivisible, Starbucks will do its part to collect and amplify your voices.

If for no other reason than to see all the great photos that people will tweet, #Indivisible will be interesting to follow on both Twitter and Instagram. Starbucks is a unique company with a loyal following that will adhere to and follow company requests.


Can Toms Shoes Be Saved?

steveparkhurst | April 11, 2012 in Promotional,Uncategorized | Comments (0)

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Fast Company is featuring an interesting article about Toms Shoes and the writer, Cheryl Devenport, theorizes whether the Toms business model can be saved and maybe one day, better utilized.

First, the Toms buy-one-give-one model does not actually solve a social problem. Rather, the charitable act of donating a free pair of shoes serves as little more than a short-term fix in a system in need of long-term, multi-faceted economic development, health, sanitation, and education solutions.

“What’s wrong with giving away shoes?” you might be thinking. “At least they’re doing something.” The problem, we’ve learned, is when that “something” can do more harm than good. As Time recently noted, an increasing number of foreign aid practitioners and agencies are recognizing that charitable gifts from abroad can distort developing markets and undermine local businesses by creating an entirely unsustainable aid-based economy. By undercutting local prices, Western donations often hurt the farmers, workers, traders, and sellers whose success is critical to lifting entire communities out of poverty. That means every free shoe donated actually works against the long-term development goals of the communities we are trying to help.

The fact is, Toms isn’t designed to build the economies of developing countries. It’s designed to make western consumers feel good. We can see that in the company’s origin story, as the Toms website proudly tells it, in which founder Blake Mycoskie saw the problems barefoot children in Argentina faced and decided to start Toms. Mr. Mycoskie didn’t ask villagers what they needed most or talk to experts about how to lift villages out of long-term poverty. Instead, he built a company that felt good and that was good enough for him and Toms’s nascent consumers.

Read the entire Fast Company article here.


Tweet With Us

steveparkhurst | July 20, 2011 in Uncategorized | Comments (0)

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Are you following @ParkhurstGroup on twitter? If not, now is a good time to fix that.
Twitter - TheParkhurstGroup.com


San Antonio Riverwalk Poster

steveparkhurst | June 12, 2009 in Uncategorized | Comments (0)

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This is a great older poster for San Antonio. I don’t see any markings, but I could assume this poster was the creation of the convention and visitors bureau. The only drawback I see is that I suppose someone would have had to have been familiar with the Riverwalk in order to understand this poster. Not everyone would look at a boat surrounded by water, buildings and a bridge and instantly think San Antonio, or Riverwalk.

You will notice the font is older and unique. The use of capital and lowercase letters is a bit odd, but given the era this is probably from, along with the font being used, this probably worked well. Overall, this method of advertising is very good, I’m just not sure this poster worked. If you’re familiar with the origins and purpose of the poster, I’d love to hear that.

I’m not sure which three other cities qualify as “unique” and thus round out the “four”. Do you know?

San Antonio Poster - The Parkhurst Group

If you see other great city advertisements, share them with us. Email Steve @ this domain and indicate if it’s ok for us to post the picture and what credit to give to it.