Clever Pie Shop Promotion

steveparkhurst | March 16, 2009 in Advertising,Marketing,Promotional,Visual | Comments (0)

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What a great, obscure hook. A pie shop attempting to lure customers in, by offering a whole pie for free, with the purchase of six forks. How expensive are those forks? How good is the pie? These are questions one can find out if you are ever in Canton, Texas for First Monday Trade Days.

I was in Canton last September, but I did not buy forks or a pie, but I loved the promotional idea. This is a very clever way to promote or move a product related to a main offering. For instance, if this pie shop was offering free vacuum cleaner bags, that would not make sense. But, you need forks in order to eat a pie (usually), so this offering makes sense.

If you know of some really creative promotions like this, share them with us. If you are in a dilemma as to whether a certain promotional idea you have is right for you, perhaps we should talk. If you need some help or inspiration finding a perfect pairing for your business, again, we should talk.

Pie Shop Sign - The Parkhurst Group


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