How Most Marketing Works?

steveparkhurst | January 30, 2015 in Marketing | Comments (0)

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If this is how your marketing “works” – we need to talk. Contact us today.

How Most Marketing Works

 

If you’re not familiar with Hugh MacLeod and his great art and cartoons, check him out.


Shiner Bock Uses Bach

steveparkhurst | October 22, 2014 in Advertising,Branding,Marketing,Promotional,Visual | Comments (0)

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Shiner Bock Bach

 

I saw this billboard in Austin today. I just had to take a picture of it.

Any Texan is familiar with Shiner Bock beer. Well, Shiner took it up a notch by using classical composer Bach in their ad as a play on words.

Very well done, Shiner.


An Award For Reclaiming The American Dream

steveparkhurst | September 24, 2014 in Leaders | Comments (0)

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A really good post over at Forbes.com worth taking a look at:

Reclaiming The American Dream: There’s an Award for That. . . by Howard Husock


Crayons Quitting

steveparkhurst | September 11, 2014 in Authors,Books,Promotional | Comments (0)

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I admit to probably being a little late to the game for The Day The Crayons Quit. I’ve been seeing this bizarre little book cover for several weeks now. Barnes & Noble has done a very good job of promoting the book, and promoting events around the book. I’m on the Barnes & Noble email list and I’ve been casually seeing promotions, but I haven’t been paying attention to kids books at all.

Then, I started to notice events inside my local Barnes & Noble. Locations recently had in-store events for grandparents to bring their grandkids to events for specific crayons. There is now a hashtag #CrayonsDontQuit – it’s all incredibly creative and funny.

I’ve looked at the book, and it’s quite funny. All the crayons writing letters to Duncan, making their case for less usage, or in a few cases, more usage. But, that was that. Or so I thought.

Then today, I was at a different Barnes & Noble and as I exited the top of the escalator, there was a huge display that caught my eye.


The Day The Crayons Quit

Curious, about what it meant to “support the crayons!” I looked at the table on the left in the picture above.

The Day The Crayons Quit Barnes Noble

I mean, this is as creative as creative can get. This is really cool. I want to write a letter!! I peeked into the deposit box and could see a couple of letters, one had a funny little drawing. There is just so much to love about this whole thing.

One thing that is even more curious to me, is that the book came out over a year ago. I wonder where they hype came from so late. I suppose it took families a while to read the book to their kids and then somewhere this momentum built and spread. Kudos to Barnes & Noble for the creativity with this book.

 


Natachee’s Sometimes Leaves Me Guessing

steveparkhurst | August 14, 2014 in Advertising,Promotional,Small Business | Comments (0)

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I have to admit, I have no idea what this is about.

Natachee's 8-14-14 Houston


Natachee’s Ads Return

steveparkhurst | August 7, 2014 in Advertising,Branding,Marketing,Visual | Comments (0)

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After what seems like a bit of a hiatus, the Natachee’s ads are back!

Natachee's Houston Midtown The Parkhurst Group


Record Store Day 2014

steveparkhurst | March 29, 2014 in Marketing,Music,Promotional,Small Business | Comments (0)

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Save the date, Record Store Day 2014 is taking place across America on Saturday, April 19. I am a big fan of Record Store Day, read my post from last year leading up to Record Store Day 2013. Not much has changed, so I can keep this post short as well.

There is always fresh new music being released on Record Store Day. But, a lot of the places that hold events for Record Store Day, they offer live music performances. Anyway, it’s a great way to show some support for you local independent music store(s). So, get out there on April 19th and report back on your adventures.

Check out their nifty countdown clock.

 


Who Is Buying Super Bowl Ads?

steveparkhurst | February 2, 2014 in Advertising,Marketing,Promotional,Television,Visual | Comments (0)

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As we all prepare to watch Super Bowl 48 later today, the Wall Street Journal has a pretty interesting graphic that shows spending on Super Bowl ads has grown over time. The graphics is actually interactive on the Journal website, but this is also a good summation of everything it shows.

Wall Street Journal Super Bowl Ads


Shop Small Saturday 2013

steveparkhurst | November 28, 2013 in Advertising,Promotional,Small Business | Comments (0)

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Small Business Saturday

This graphic is from the Stillwater Chamber of Commerce

It’s back! Shop Small Saturday is back and it’s a great chance to show your support to local businesses that work in and around communities. This Saturday, November 30, head out to the local businesses in your community and patronize them any way you can. If you’re out and about, use the hashtag #ShopSmall – we’ll be retweeting many of the Shop Small tweets on Saturday from @ParkhurstGroup.


Kellogg’s Meaningful Gesture Goes Way Wrong

steveparkhurst | November 12, 2013 in Advertising,Marketing,Promotional | Comments (0)

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Take a look at this AdWeek story, which features several tweets, about a Kellogg’s UK promotion that went very wrong. While the gesture was strong and I get what they were trying to do and say, sometimes the devil is in the details and poor wording can take a meaningful gesture and make you look like a heartless fool, all while trying to get retweets. The beating Kellogg’s UK took on twitter was well deserved, and to be expected given the speed with which twitter reacts.