I always enjoy the peek behind the scenes, the stuff the customers are not supposed to see. I saw this tonight at Walmart. Hanging on this display rack, was the layout for what the display is/was supposed to look like. Upon review, I should have stepped back and taken a picture of the entire wall rack to see how they were doing, but as it is, this sort of thing is just interesting. This would be seemingly pretty easy for a store employee to follow, that is, right up until the last product in any row is gone.
I’m posting this tonight from inside a McDonald’s where I stopped to get a coffee. As I was waiting for a fresh brew, I noticed some window display with the instructions printed on the back side of them. As you probably know, this sort of “behind the scenes” stuff always intrigues me. Anyway, take a look at the two displays, posted below.
Between the “cookie air diet” and the “baby food diet,” there should be plenty here to make you laugh. Great job by the people behind Great Grains cereal.
It’s probably no real surprise to learn that Nationwide Insurance is still hearing feedback about their bizarre Super Bowl ad on Sunday. I’ve heard interesting things on talk radio as well as personal conversations with others. The Wall Street Journal featured a prominent story about the ad in this mornings edition.
The company’s response: We knew what we were doing.
If this is how your marketing “works” – we need to talk. Contact us today.
If you’re not familiar with Hugh MacLeod and his great art and cartoons, check him out.
I saw this billboard in Austin today. I just had to take a picture of it.
Any Texan is familiar with Shiner Bock beer. Well, Shiner took it up a notch by using classical composer Bach in their ad as a play on words.
Very well done, Shiner.
A really good post over at Forbes.com worth taking a look at:
Reclaiming The American Dream: There’s an Award for That. . . by Howard Husock
I admit to probably being a little late to the game for The Day The Crayons Quit. I’ve been seeing this bizarre little book cover for several weeks now. Barnes & Noble has done a very good job of promoting the book, and promoting events around the book. I’m on the Barnes & Noble email list and I’ve been casually seeing promotions, but I haven’t been paying attention to kids books at all.
Then, I started to notice events inside my local Barnes & Noble. Locations recently had in-store events for grandparents to bring their grandkids to events for specific crayons. There is now a hashtag #CrayonsDontQuit – it’s all incredibly creative and funny.
I’ve looked at the book, and it’s quite funny. All the crayons writing letters to Duncan, making their case for less usage, or in a few cases, more usage. But, that was that. Or so I thought.
Then today, I was at a different Barnes & Noble and as I exited the top of the escalator, there was a huge display that caught my eye.
Curious, about what it meant to “support the crayons!” I looked at the table on the left in the picture above.
I mean, this is as creative as creative can get. This is really cool. I want to write a letter!! I peeked into the deposit box and could see a couple of letters, one had a funny little drawing. There is just so much to love about this whole thing.
One thing that is even more curious to me, is that the book came out over a year ago. I wonder where they hype came from so late. I suppose it took families a while to read the book to their kids and then somewhere this momentum built and spread. Kudos to Barnes & Noble for the creativity with this book.