This graphic is from the Stillwater Chamber of Commerce
It’s back! Shop Small Saturday is back and it’s a great chance to show your support to local businesses that work in and around communities. This Saturday, November 30, head out to the local businesses in your community and patronize them any way you can. If you’re out and about, use the hashtag #ShopSmall – we’ll be retweeting many of the Shop Small tweets on Saturday from @ParkhurstGroup.
Take a look at this AdWeek story, which features several tweets, about a Kellogg’s UK promotion that went very wrong. While the gesture was strong and I get what they were trying to do and say, sometimes the devil is in the details and poor wording can take a meaningful gesture and make you look like a heartless fool, all while trying to get retweets. The beating Kellogg’s UK took on twitter was well deserved, and to be expected given the speed with which twitter reacts.
Yes, this is not a marketing post. This is a post demonstrating one way of giving back to the community and helping locally.
One of the local public libraries holds a book sale twice a year where they sell books both discarded by the library and donated by the community. I attended a sale this weekend, and I spent more than I should have, but that’s a good thing (for the library). These are such great events to support. You never know what you will find at a free-for-all event like this, where the books are all just lumped together.
I really like the fact that the books being sold at a sale like this are being given an extra life. These items are not ending up in landfills somewhere. At the same time, the money is benefiting the local library, which is always a great asset for the families, kids and communities that utilize the library.
I encourage you to look for other sales like these and take part in any way you can. These sales can always use volunteers, and of course they can always benefit from donations of books, music and movies.
It’s November 1st, which of course means last night was Halloween. Oh and, the famous red cups at Starbucks are back today. Easily one of the greatest branding moves in the history of marketing, the red cups mean something different to everyone. Today, I even bypassed using my reusable cup so I could experience the red cup.
I saw this ad on tv and I thought it was not only funny, but it made a great point about consumers and brands. How many times have you heard people ask for a Kleenex, when they actually just wanted a facial tissue. How many times will someone ask, “what kind of cokes do you have?”
Whether it’s laundry detergent, paper towels, gasoline, or hand soap, there are times you might look for something, or ask for something, and not really care which brand you get. This Hornitos ad does a pretty good job of elaborating on that point. Watch it and let us know what you think.
KFI in Los Angeles is reporting today that George Zimmer will no longer be the radio and tv ad voice. I am not sure why, I guess the tv and radio ads did a really good sell, but I always assumed George Zimmer was the founder and owner of the Men’s Wearhouse. I guarantee it (c’mon, I had to say it). Zimmer has to go down as one of the most recognizable ad men of all time.
So, this news came as a bit of a shock today.
So, who should replace George Zimmer? Personally, I’m hoping for the Geico Gecko.
Mom’s Bar, located in Los Angeles, is doing something that I like, and I think it is creative at the same time. As the flier below clearly shows, Mom’s Bar is about to start having customers bring in their own vinyl records for playing in the bar on Tuesday nights.
This is a really good way to get business in the door on what is probably a pretty slow night of the week. This is also good advertising for the bar’s marketing partner Touch Vinyl. The promotional idea of also including a free drink if your vinyl is chosen for play, that is also pretty cool.
As some who still listens to vinyl, I am always glad to see vinyl getting attention, this encourages the small music shops to still carry vinyl, it encourages producers to continue to produce vinyl and if vinyl becomes hip again, well that’s just groovy.
Have you seen anyone else offer a vinyl night? Have you seen other really good partner marketing ideas?
By Steve Parkhurst
I recently found myself in a CiCi’s Pizza location for dinner. As an aside, I think they have the best cinnamon rolls in the history of the free world.
Anyway, I was intrigued by the table tent on the tables. I found it interesting that CiCi’s would use an entire table tent to promote one social media outlet, as opposed to all their outlets, like most other establishments. Having looked at their Instagram account though, I can absolutely understand why they’re doing it this way. Their Instagram account is fun and it is definitely centered around their customers, driving the engagement level up.
I’m interested to know what other businesses are utilizing any social media outlet in a particularly spectacular way. Who else does a great job of driving up customer engagement?
Saturday is Record Store Day across America. It is a great day to celebrate independent businesses and a great way to celebrate great sounds. Check out RecordStoreDay.com to find a location near you and to find out what bands are releasing special items just for Record Store Day. Many record stores will be having live music along with other great specials. For instance, in Houston, Cactus Music will be offering free beer from Saint Arnold, along with free breakfast in the morning, and free coffee, provided by Katz Coffee who has a special Record Store Day blend, called Black Vinyl Blend. How cool is that?
I’ll have a recap after Record Store Day, with many notes and highlights. If you venture out and want to share your day with others, use hashtags #RecordStoreDay #rsd2013 #rsd13 on Twitter, Instagram, Foursquare, Pinterest…and anywhere else you might share your thoughts, pics and purchases.