Starbucks “molten” Misspelling

steveparkhurst | February 12, 2016 in Marketing,Promotional | Comments (0)

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It’s always fun to spot things like this. Spotted this at a Starbucks today.

Starbucks molten sign misspelling


Behind the Walmart Display

steveparkhurst | December 9, 2015 in Advertising,Marketing,Visual | Comments (0)

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I always enjoy the peek behind the scenes, the stuff the customers are not supposed to see. I saw this tonight at Walmart. Hanging on this display rack, was the layout for what the display is/was supposed to look like. Upon review, I should have stepped back and taken a picture of the entire wall rack to see how they were doing, but as it is, this sort of thing is just interesting. This would be seemingly pretty easy for a store employee to follow, that is, right up until the last product in any row is gone.

Walmart Jockey Slipshort display


McDonald’s Window Display Instructions

steveparkhurst | October 25, 2015 in Advertising,Marketing,Promotional,Visual | Comments (0)

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I’m posting this tonight from inside a McDonald’s where I stopped to get a coffee. As I was waiting for a fresh brew, I noticed some window display with the instructions printed on the back side of them. As you probably know, this sort of “behind the scenes” stuff always intrigues me. Anyway, take a look at the two displays, posted below.

McDonald's window display  McDonald's window display


Great Ad For “Great Grains”

steveparkhurst | June 12, 2015 in Advertising,Promotional,Television | Comments (0)

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Between the “cookie air diet” and the “baby food diet,” there should be plenty here to make you laugh. Great job by the people behind Great Grains cereal.


Nationwide Still Hearing About Bizarre Ad

steveparkhurst | February 3, 2015 in Earned Media,Marketing,Television | Comments (0)

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It’s probably no real surprise to learn that Nationwide Insurance is still hearing feedback about their bizarre Super Bowl ad on Sunday. I’ve heard interesting things on talk radio as well as personal conversations with others. The Wall Street Journal featured a prominent story about the ad in this mornings edition.

The company’s response: We knew what we were doing.

Wall Street Journal Nationwide Super Bowl Ad


How Most Marketing Works?

steveparkhurst | January 30, 2015 in Marketing | Comments (0)

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If this is how your marketing “works” – we need to talk. Contact us today.

How Most Marketing Works

 

If you’re not familiar with Hugh MacLeod and his great art and cartoons, check him out.


Shiner Bock Uses Bach

steveparkhurst | October 22, 2014 in Advertising,Branding,Marketing,Promotional,Visual | Comments (0)

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Shiner Bock Bach

 

I saw this billboard in Austin today. I just had to take a picture of it.

Any Texan is familiar with Shiner Bock beer. Well, Shiner took it up a notch by using classical composer Bach in their ad as a play on words.

Very well done, Shiner.


An Award For Reclaiming The American Dream

steveparkhurst | September 24, 2014 in Leaders | Comments (0)

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A really good post over at Forbes.com worth taking a look at:

Reclaiming The American Dream: There’s an Award for That. . . by Howard Husock


Crayons Quitting

steveparkhurst | September 11, 2014 in Authors,Books,Promotional | Comments (0)

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I admit to probably being a little late to the game for The Day The Crayons Quit. I’ve been seeing this bizarre little book cover for several weeks now. Barnes & Noble has done a very good job of promoting the book, and promoting events around the book. I’m on the Barnes & Noble email list and I’ve been casually seeing promotions, but I haven’t been paying attention to kids books at all.

Then, I started to notice events inside my local Barnes & Noble. Locations recently had in-store events for grandparents to bring their grandkids to events for specific crayons. There is now a hashtag #CrayonsDontQuit – it’s all incredibly creative and funny.

I’ve looked at the book, and it’s quite funny. All the crayons writing letters to Duncan, making their case for less usage, or in a few cases, more usage. But, that was that. Or so I thought.

Then today, I was at a different Barnes & Noble and as I exited the top of the escalator, there was a huge display that caught my eye.


The Day The Crayons Quit

Curious, about what it meant to “support the crayons!” I looked at the table on the left in the picture above.

The Day The Crayons Quit Barnes Noble

I mean, this is as creative as creative can get. This is really cool. I want to write a letter!! I peeked into the deposit box and could see a couple of letters, one had a funny little drawing. There is just so much to love about this whole thing.

One thing that is even more curious to me, is that the book came out over a year ago. I wonder where they hype came from so late. I suppose it took families a while to read the book to their kids and then somewhere this momentum built and spread. Kudos to Barnes & Noble for the creativity with this book.

 


Natachee’s Sometimes Leaves Me Guessing

steveparkhurst | August 14, 2014 in Advertising,Promotional,Small Business | Comments (0)

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I have to admit, I have no idea what this is about.

Natachee's 8-14-14 Houston