I admit to probably being a little late to the game for The Day The Crayons Quit. I’ve been seeing this bizarre little book cover for several weeks now. Barnes & Noble has done a very good job of promoting the book, and promoting events around the book. I’m on the Barnes & Noble email list and I’ve been casually seeing promotions, but I haven’t been paying attention to kids books at all.
Then, I started to notice events inside my local Barnes & Noble. Locations recently had in-store events for grandparents to bring their grandkids to events for specific crayons. There is now a hashtag #CrayonsDontQuit – it’s all incredibly creative and funny.
I’ve looked at the book, and it’s quite funny. All the crayons writing letters to Duncan, making their case for less usage, or in a few cases, more usage. But, that was that. Or so I thought.
Then today, I was at a different Barnes & Noble and as I exited the top of the escalator, there was a huge display that caught my eye.
Curious, about what it meant to “support the crayons!” I looked at the table on the left in the picture above.
I mean, this is as creative as creative can get. This is really cool. I want to write a letter!! I peeked into the deposit box and could see a couple of letters, one had a funny little drawing. There is just so much to love about this whole thing.
One thing that is even more curious to me, is that the book came out over a year ago. I wonder where they hype came from so late. I suppose it took families a while to read the book to their kids and then somewhere this momentum built and spread. Kudos to Barnes & Noble for the creativity with this book.
Save the date, Record Store Day 2014 is taking place across America on Saturday, April 19. I am a big fan of Record Store Day, read my post from last year leading up to Record Store Day 2013. Not much has changed, so I can keep this post short as well.
There is always fresh new music being released on Record Store Day. But, a lot of the places that hold events for Record Store Day, they offer live music performances. Anyway, it’s a great way to show some support for you local independent music store(s). So, get out there on April 19th and report back on your adventures.
As we all prepare to watch Super Bowl 48 later today, the Wall Street Journal has a pretty interesting graphic that shows spending on Super Bowl ads has grown over time. The graphics is actually interactive on the Journal website, but this is also a good summation of everything it shows.
It’s back! Shop Small Saturday is back and it’s a great chance to show your support to local businesses that work in and around communities. This Saturday, November 30, head out to the local businesses in your community and patronize them any way you can. If you’re out and about, use the hashtag #ShopSmall – we’ll be retweeting many of the Shop Small tweets on Saturday from @ParkhurstGroup.
Take a look at this AdWeek story, which features several tweets, about a Kellogg’s UK promotion that went very wrong. While the gesture was strong and I get what they were trying to do and say, sometimes the devil is in the details and poor wording can take a meaningful gesture and make you look like a heartless fool, all while trying to get retweets. The beating Kellogg’s UK took on twitter was well deserved, and to be expected given the speed with which twitter reacts.
Yes, this is not a marketing post. This is a post demonstrating one way of giving back to the community and helping locally.
One of the local public libraries holds a book sale twice a year where they sell books both discarded by the library and donated by the community. I attended a sale this weekend, and I spent more than I should have, but that’s a good thing (for the library). These are such great events to support. You never know what you will find at a free-for-all event like this, where the books are all just lumped together.
I really like the fact that the books being sold at a sale like this are being given an extra life. These items are not ending up in landfills somewhere. At the same time, the money is benefiting the local library, which is always a great asset for the families, kids and communities that utilize the library.
I encourage you to look for other sales like these and take part in any way you can. These sales can always use volunteers, and of course they can always benefit from donations of books, music and movies.
It’s November 1st, which of course means last night was Halloween. Oh and, the famous red cups at Starbucks are back today. Easily one of the greatest branding moves in the history of marketing, the red cups mean something different to everyone. Today, I even bypassed using my reusable cup so I could experience the red cup.