Two Notes From a Dollar General Visit

steveparkhurst | December 23, 2016 in Advertising,Marketing,Promotional,Visual | Comments (0)

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New readers might want to note that in late 2012 I lamented a Valentine’s display that I saw just three days after Christmas. I stopped into a Dollar General on December 23 of this year for some last minute Christmas decorations and Christmas candy.

My visit was notable here for two reasons:

    1. I always find these “not-to-be-seen-by customers” store display layouts for the managers and employees to get things set up according to the higher-ups.
    2. Today is still two days before Christmas, and they already have their Valentine’s Day stuff ready to sell, and it’s not like I caught them in the middle of setting this up, it was completely decked out.
      Dollar General Valentine's Before Christmas

 


Election Day Free Coffee Promo

steveparkhurst | November 8, 2016 in Marketing,Promotional,Visual | Comments (0)

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I was glad to run across this image today, one in which the “free coffee” on “election day” was visible, but not the ad of a specific company. What do you think of this type of promotional idea? If you have tried this in your business, has it worked?

Free Coffee on Election Day


Shipley Do-Nuts Plays on Words

steveparkhurst | August 11, 2016 in Marketing,Pinterest,Promotional | Comments (0)

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Nicely done Shipley, nicely done.


Interesting Goodbye to VHS

steveparkhurst | August 7, 2016 in Advertising,Visual | Comments (0)

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Bravo Shipley Do-Nuts in Houston

steveparkhurst | July 22, 2016 in Earned Media,Promotional | Comments (0)

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This is great to see, Shipley Do-Nuts showing some appreciation for our police officers. If you know if other businesses doing this sort of thing, please let us know.


Amazon + Prime Day = Boss!

steveparkhurst | July 12, 2016 in Books,Branding,Earned Media | Comments (0)

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Drudge: Google Search Favors Hillary Clinton?

steveparkhurst | June 9, 2016 in Advertising,Branding,Content Marketing,Earned Media,Marketing,Visual | Comments (0)

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The deeper story here is about content and SEO and getting information in the right places at the right time.


Beyond Press Releases: Land Your Org on Front Page

steveparkhurst | June 7, 2016 in Promotional | Comments (0)

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We like to share good advice from others.


TED Talk Featuring Arthur Brooks

steveparkhurst | May 26, 2016 in Visual | Comments (0)

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If you are not familiar with Arthur Brooks, he is a really intriguing guy. This talk is well worth your time.


Starbucks “molten” Misspelling

steveparkhurst | February 12, 2016 in Marketing,Promotional | Comments (0)

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It’s always fun to spot things like this. Spotted this at a Starbucks today.

Starbucks molten sign misspelling