Dollar Shave Club Is Doing Its Own Thing, Effectively

steveparkhurst | March 18, 2013 in Advertising,Branding,Earned Media,Marketing,Promotional | Comments (0)

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Over the last several weeks I have been hearing some really interesting radio commercials, and I was intrigued enough that I had to go and see what the commercials were really about.

I discovered a unique business model with innovative marketing, heavy with humor and attitude. It is Dollar Shave Club and I will guarantee you have not seen anything like this. They also manage to make something most of us would view as tedious or boring…somewhat interesting, and at least a little humorous.

Dollar Shave Club - The Parkhurst Group

And check out this video, it’s pretty cool and it explains with humor the concept of what they do.

Kudos to Dollar Shave Club for their interesting business model, which includes its interesting marketing and advertising ideas. These guys seem to be having fun, and that’s great to see. Well done.


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