Office Depot Does Not Miss A Celebration Day

steveparkhurst | September 29, 2017 in Marketing,Promotional | Comments (0)

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If you are a coffee enthusiast, your email inbox around September 29 has started to fill up with emails about National Coffee Day. This happened with my email, with emails from the usual suspects: Starbucks, Krispy Kreme, Dunkin’ Donuts, McDonald’s…places like that. I noticed an email arrive from Office Depot imploring me to “Celebrate National Coffee Day” and even included the coffee emoji ☕. I have to admit in the first millisecond my mind thought “hmmm, I would not consider Office Depot in the list of many possible places that I would go for a hot cup of coffee.” But then I thought, “well, they could sell the condiments and maybe even bags of coffee,” I have never personally noticed these things at Office Depot.

Sure enough, opening the email revealed that they were indeed offering all things coffee for 30% off: sweeteners, creamers, K-cups, ground coffee, everything you might expect to find in an office coffee station. This was really a great way for Office Depot to reach out to the email without a typical Friday promotion of some sort, they tied in with a celebration day and made their brand a part of it.

Office Depot National Coffee Day Ad

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