Oh Whole Foods, You Butchered That Word

steveparkhurst | October 11, 2011 in Advertising,Promotional,Visual | Comments (0)

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The casual observer may not have actually bothered to read this in-store sign at the local Whole Foods. I mean, it is after all, overly wordy. But, it looks to be of a hand-written quality and as such is very eye catching. Then comes the Homer Simpson “d’oh!” moment. What they did to the word “nutritional”, well, there ought to be a penalty for that….it’s not even close!

Whole Foods sign error - The Parkhurst Group

If you find a sign or promotional piece I should highlight, tweet it to me @ParkhurstGroup¬†or email it to me steve@… you know the domain, right??

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