Old Navy Goes Old School With Christmas Vacation Ad

steveparkhurst | November 24, 2012 in Uncategorized | Comments (0)

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Christmas time for me is never complete until I see my two favorite Christmas movies: A Christmas Story and National Lampoon’s Christmas Vacation. Neither movie ever gets old to me, in fact, they get better with age as new things mean something to me.

In case you have not seen it yet, Old Navy is running a new campaign which features Chevy Chase enacting a modern day version of the Christmas Vacation┬áhouse lighting scene. I saw the ad on tv for the first time, I thought it was somewhat humorous, and I put the ad behind me as I was not sure what they were selling (I’m not familiar with “pop pants”). It wasn’t until later though, when I saw twitter chatter, that I realized the commercial also featured Clark Griswold’s original wife and daughter from the movie, actresses Beverly D’Angelo and Juliette Lewis.

So, I’m left to wonder what the strategy was with this ad. Were we instantly supposed to recognize the two female actors, who played lesser roles in the commercial? Was this an ad to get people talking and asking questions about “pop pants”? It’ll be interesting to google the commercial in the days to come and see if outlets are reporting on this new commercial. ┬áThis ad could simply have been a good business move for Old Navy around the Christmas shopping season. If it gets people talking and thinking about Old Navy in general, and about “pop pants” in particular, that could be a great business decision.


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