Product Ads And Consumer Reactions

steveparkhurst | January 2, 2013 in Advertising,Branding,Marketing,Promotional,Visual | Comments (0)

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This tweet caught my attention:


It strikes me as funny how sometimes products can have really great advertising, for a product that doesn’t appeal to everyone. In this case, a person who does not like Corona took the time to tweet about their great ads, but also took the time to mention his dislike for the product. Hey, you can’t please one-hundred percent of the people one-hundred percent of the time. Corona may not, and likely won’t, get a new customer here based on this ad, but this tweet is not a total negative.

In this case, at least the person knows what the ad is for. How many times have you seen a great or hilarious ad, but you had no idea who was responsible for it? The worst time for that to happen is with Super Bowl ads, but that’s another post for another day.


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