Skyfall Starts at 12:07

steveparkhurst | November 9, 2012 in Advertising,Promotional,Visual | Comments (0)

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Yes, for those wondering (probably no one), I am indeed at a midnight showing of Skyfall. Among many great things associated with movie promotions and branding is being able to incorporate something like the movie start time with the name of the movie, or its main character. In this case, the “midnight” showing, actually starts at 12:07 – get it? For 007. Now, I think a more accurate way to do this would have been at 10:07, but we can argue about the legality of that when the next Bond movie comes out.

Skyfall 12:07am - The Parkhurst Group

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