Starbucks’ In-Store Drink Ads and Tradition

steveparkhurst | December 23, 2012 in Advertising,Branding,Marketing,Promotional,Visual | Comments (0)

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I post about Starbucks quite often. They are literally positioned at the heart of the business world. There is a reason for that.

Every now and then you can question Starbucks’ motives or politics when they make statements or undertake initiatives, for instance this past summer when I wrote about their Let’s Create Jobs campaign.

However, Starbucks does a great job with their in-store advertising, there is not questioning that. Their customers already want Starbucks, that’s why they are in the store. But, the customers may not always know what they want, or they may be in the mood for something different. Starbucks is literally to the point of having something for everyone with their choices being so many.

This in-store ad for the Caramel Brûlée Latte is quite well done. It’s a smaller ad, the size of a large photo, maybe a 8×10. The graphic is great, even down to the red Starbucks Christmas cup. The wording is simple. The offering is clear. The only reason this ad would not be successful would be because of poor placement within the store. I’m not sure Starbucks is capable of poor placement.

Oh, and, nice use of the word “tradition”. Which tradition, Christmas? The Starbucks tradition? Amazingly well done.

Caramel Brulee Latte Ad - The Parkhurst Group

What are your thoughts? Have the in-store ads worked on you? If not at Starbucks, another coffee establishment?


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