Starbucks Says: Let’s Create Jobs

steveparkhurst | June 29, 2012 in Advertising,Branding,Marketing,Promotional,Visual | Comments (0)

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Starbucks has now said it, let’s do it. Right?

The coffee giant has put a lot of thought, effort, and apparently money, behind this current campaign. A quick look around a local Starbucks reveals signage (like that below), coffee tumblers, Indivisible blend coffee, bracelets for $5 and a foldout paper handout about jobs and the economy.

It will be interesting to see what, if anything, comes of this campaign. Starbucks has its name behind the campaign, so that gives this effort a huge head start. I’m curious where the money goes for this campaign, and how exactly all of this will work, as in, how will buying from Starbucks help create jobs that are not Starbucks jobs.

Starbucks Lets Creat Jobs - The Parkhurst Group

 

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