Posts Tagged ‘Ad’

Great Ad For “Great Grains”

steveparkhurst | June 12, 2015 in Advertising,Promotional,Television | Comments (0)

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Between the “cookie air diet” and the “baby food diet,” there should be plenty here to make you laugh. Great job by the people behind Great Grains cereal.


Nationwide Still Hearing About Bizarre Ad

steveparkhurst | February 3, 2015 in Earned Media,Marketing,Television | Comments (0)

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It’s probably no real surprise to learn that Nationwide Insurance is still hearing feedback about their bizarre Super Bowl ad on Sunday. I’ve heard interesting things on talk radio as well as personal conversations with others. The Wall Street Journal featured a prominent story about the ad in this mornings edition.

The company’s response: We knew what we were doing.

Wall Street Journal Nationwide Super Bowl Ad


Hornitos Tequila Ad

steveparkhurst | July 5, 2013 in Advertising,Branding,Marketing,Television | Comments (0)

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I saw this ad on tv and I thought it was not only funny, but it made a great point about consumers and brands. How many times have you heard people ask for a Kleenex, when they actually just wanted a facial tissue. How many times will someone ask, “what kind of cokes do you have?”

Whether it’s laundry detergent, paper towels, gasoline, or hand soap, there are times you might look for something, or ask for something, and not really care which brand you get. This Hornitos ad does a pretty good job of elaborating on that point. Watch it and let us know what you think.


Natachee’s “Best Burgers in Midtown” Ad

steveparkhurst | March 1, 2013 in Advertising,Marketing,Visual | Comments (0)

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The latest from Natachee’s.

Natachee's 2-28-13


Yoko Ono Runs Full Page Ad In NYT

steveparkhurst | January 3, 2013 in Promotional,Visual | Comments (0)

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Yoko Ono ran a full-page ad in the New York Times on New Year’s Day. You can see the ad below:

Imagine Peace NYT Ad

Original Photo http://twitpic.com/brkidi

Talk about minimal wording and a whole lot of white space, this is it. A full-page ad in the New York Times is not cheap. Thoughts of reverse psychology come into play here, perhaps because you would have to expect someone buying a full-page ad would load the page up with words or visuals. Instead, this may be the most white space ever seen in a New York Times ad. There are many elements at work here that may prove effective. The “love, yoko” give the feel of a personal letter. Given the right circumstance, this method of advertising could be right for you.

What are your thoughts on the Yoko Ono ad?


Very Funny Samsung Galaxy Ad

steveparkhurst | December 19, 2012 in Advertising,Marketing,Television,Visual | Comments (0)

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This commercial for the Samsung Galaxy is currently one of my favorites on tv. It’s simple and funny. There are several elements, or scenes, throughout the short ad that we can all relate to.  Pretty much every family has the character that wants to dress up and be Santa. I was particularly fond of the line, “I landed on my keys”, followed by a visibly wounded, slowed Santa handing out gifts. Kudos to the team that made this ad: The setting is simple, the technology is self explanatory and the Santa is hilarious.

Let us know what you think.


Dutch Bus Stop Sign

steveparkhurst | July 23, 2012 in Advertising,Visual | Comments (0)

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I saw this tweet today where the lady (@Helena109) tweeted this bus stop ad, which is apparently in Dutch. The lady that tweeted the picture lives in Amsterdam, so I’m assuming that’s where this is from. Anyway, there’s no special significance, I just like ads from everywhere.

Helena109 Amsterdam - The Parkhurst Group

If you have ads I should feature, tweet them to me or pin to me on Pinterest.


Natachee’s Final Four Ad

steveparkhurst | March 31, 2011 in Advertising,Branding,Promotional,Visual | Comments (0)

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Maybe not their best effort, but an interesting way for Natachee’s to attempt to get Final Four fans into the place while they’re in Houston

Natachee's Final Four Ad


Call Forwarding Ad from 1981

steveparkhurst | November 14, 2010 in Advertising,Marketing,Visual | Comments (0)

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What’s call forwarding? I kid of course.

This ad raises other questions of course. As an official Monday morning quarterback, I have to wonder how well this ad might have actually worked. Obviously, the ad was meant to portray that a call could be received anywhere. I’m thinking they could have found a few better choices to represent “anywhere” than a sauna. But, it was 1981, maybe this was the best they could do.

Call Forwarding - The Parkhurst Group

 

Share your old or interesting ads with us, we love to see them. If we’re allowed to publish here, mention that too. Email Steve@ this domain.


The Wrong Kind of Car Ad: From the Customer

steveparkhurst | November 7, 2009 in Advertising,Visual | Comments (0)

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I saw this car today in a parking lot. This is probably a manufacturer’s worst nightmare. A disgruntled customer who is willing to use his purchased item, in this case a distinguishable car, to draw criticism to its product. I’m sure Chevy would have preferred a carefully worded letter or two. And, in hindsight, they might have preferred that the disgruntled customer just posted some negative comments on Facebook.

Instead, the customer turned his purchase item into a moving billboard. The customer in question obviously put some time, money and effort into the message he/she wanted to convey. And while it’s a small car by most standards, the bright yellow nature of the car with this message on the back, would seemingly make this a very visible, and therefore effective advertisement. This is unfortunate for the makers of the Chevy Aveo.

Negative Car Ad - The Parkhurst Group