Posts Tagged ‘Ad’

The Wrong Kind of Car Ad: From the Customer

steveparkhurst | November 7, 2009 in Advertising,Visual | Comments (0)

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I saw this car today in a parking lot. This is probably a manufacturer’s worst nightmare. A disgruntled customer who is willing to use his purchased item, in this case a distinguishable car, to draw criticism to its product. I’m sure Chevy would have preferred a carefully worded letter or two. And, in hindsight, they might have preferred that the disgruntled customer just posted some negative comments on Facebook.

Instead, the customer turned his purchase item into a moving billboard. The customer in question obviously put some time, money and effort into the message he/she wanted to convey. And while it’s a small car by most standards, the bright yellow nature of the car with this message on the back, would seemingly make this a very visible, and therefore effective advertisement. This is unfortunate for the makers of the Chevy Aveo.

Negative Car Ad - The Parkhurst Group

San Antonio Riverwalk Poster

steveparkhurst | June 12, 2009 in Uncategorized | Comments (0)

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This is a great older poster for San Antonio. I don’t see any markings, but I could assume this poster was the creation of the convention and visitors bureau. The only drawback I see is that IĀ suppose someone would have had to have been familiar with the Riverwalk in order to understand this poster. Not everyone would look at a boat surrounded by water, buildings and a bridge and instantly think San Antonio, or Riverwalk.

You will notice the font is older and unique. The use of capital and lowercase letters is a bit odd, but given the era this is probably from, along with the font being used, this probably worked well. Overall, this method of advertising is very good, I’m just not sure this poster worked. If you’re familiar with the origins and purpose of the poster, I’d love to hear that.

I’m not sure which three other cities qualify as “unique” and thus round out the “four”. Do you know?

San Antonio Poster - The Parkhurst Group

If you see other great city advertisements, share them with us. Email Steve @ this domain and indicate if it’s ok for us to post the picture and what credit to give to it.

Great “Double A Brand” Sign

steveparkhurst | February 7, 2009 in Advertising,Promotional,Visual | Comments (0)

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I saw this sign earlier today at an antique store and I thought it was brilliant. The good folks at Double A Brand did a great job of playing on their name. I think the most brilliant aspect of the sign is the two A’s that make up the legs of the bridge. The four train cars with the words spelled out one car at a time, that was also a great touch. And of course, you need a train in order to make the bridge portion of the ad effective. Anyway, I always enjoy great advertising. Have you seen something particularly well done? Share your thoughts with us.

Double A Brand - The Parkhurst Group