Posts Tagged ‘advertisement’

Nice Rack Surf Ad

steveparkhurst | January 11, 2013 in Advertising,Branding,Marketing,Visual | Comments (0)

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This ad was in a recent issue of Transworld Surf magazine. The maker of these surf board racks was pretty creative on a couple of levels with this ad.

For now, I will just leave this alone and let the visuals and text serve their purpose. But, I want to remind you that keeping your audience in mind when designing your marketing is always smart. Speak the language of your audience, and if you can utilize visuals that save you text, go for it.

As always, we are interesting in working with you if we can be of service. Connect with us and we will go from there.

Nice Rack - The Parkhurst Group

Pet Peeve: Improperly Spelled Signage

steveparkhurst | January 7, 2013 in Advertising,Marketing,Pinterest,Visual | Comments (0)

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This is a huge pet peeve of mine. I think this sort of error, whether intentional or not, reflects poorly on any business. I can overlook the mixed use of capital and lower case letters, that’s pretty trendy and lots of people do that in various places. However, using “your” instead of “you’re”, that’s just bad.

Does this bother you as much as it bothers me? Do you have other examples of poorly spelled signage or advertisements? Please share them with us on Twitter or Pinterest.

Your Sign - The Parkhurst Group