Posts Tagged ‘Advertising’

End of the Year Marketing Budget

steveparkhurst | December 1, 2011 in Advertising,Marketing,Small Business | Comments (0)

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Toward the end of every calendar year, people and businesses start looking at their end of year marketing budgets. Often, marketing budgets for the next year are based on a bottom line increase from the current year.

So, let’s say your 2011 marketing budget was $10,000. It stands to reason in 2012, you want to raise it to $12,000. But, as 2011 comes to a close, you’ve only spent $8,000 of your allotted $10,000, so you want to find a way to spend that extra $2,000, without throwing it away, that way you can justify that $2,000 increase request from the 2011 budget.

There are good deals to be found at the end of the year. Marketing agencies know of good deals with print outlets or where to run some less expensive radio in various markets. Some marketing agencies are good to consult with and find great bang for the buck. You can certainly waste that final $2,000, or you can get a little creative and invest wisely, rather than quickly.

As December begins, you have 30 days left in the month, and with the holidays, you have fewer days to work with than you might think. We are here to talk if you need some help or have any questions. We always have ideas and we are always willing to help you. In a down economy, every dollar counts. Email us at Steve @ this domain or post a comment here on the blog.

When Handwritten Signs Go Awry

steveparkhurst | September 22, 2011 in Advertising,Promotional,Visual | Comments (0)

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I posted recently about handwritten store signs. Sometimes the signs work, or can work. Then, there are other times. I returned to the same cafe that provided me the last sign. This sign, is not quite as good. It’s also not terrible, for instance I like the drawing of the coffee cup with arms and a face, oh and the steam is a nice touch.

Perhaps part of the problem is that the sign has had quite a bit of accidental erasing throughout the day. Anyway, as I said, it’s not a terrible sign, it could just be better.

Bad Handwritten Sign - The Parkhurst Group

Handwritten Store Signs Can Work

steveparkhurst | September 13, 2011 in Advertising,Promotional,Visual | Comments (0)

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I saw this earlier at a local cafe. This handwritten sign, a smaller version of a dry erase board, is pretty effective. The person who wrote this had a clear vision for what they wanted to say. They made this seem like a real conversation. They also did a nice job of presenting their preferred drink to the typical drink of choice. And a little social pressure never hurts, right?

Good Written Sign - The Parkhurst Group

With the exception of a little bit of accidental erasing, this sign looks good, with barely any room to spare. Have you seen other well written signs like this? If so, please share them with us at Steve @ this domain or on twitter, @ParkhurstGroup.

Eye Doctor Advertising Can Be Simple

steveparkhurst | April 29, 2011 in Advertising,Green Marketing,Marketing,Promotional,Visual | Comments (0)

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Wow. Eye doctors have it really easy don’t they? When they need to display a message with just a visual, a pair of glasses works just fine.¬†Universally, if someone needs to indicate a schedule or something timely, they can use a calendar or a clock. In this case, a pair of glasses lay on a calendar and viola, there is a great, effective visual.

So, the optometrists and other doctors among us, probably have it the easiest.

This optometrist went an extra step with the “printed on recycled paper” postcards. A good example of green marketing. These postcards aren’t glossy, they aren’t bulky or too thin, but they convey a message with enough color and depth to be effective. The fact the optometrist was willing and able to use environmentally friendly cards was a nice, smart touch. In all likelihood these cards are only being mailed to return clients, so finding a less expensive way to reach that group of clients makes sense. Not that you want to treat your client base badly. Remember, it costs less to keep a client than to get a new client.

Eye Exam postcard - The Parkhurst Group

This is a very effective postcard. Many could learn from this simple design. Remember, using more words does not always mean you’re saying more. This powerful postcard only uses six words, which only serve to reinforce the visual display.

Krispy Kreme Vehicles Galore

steveparkhurst | August 1, 2010 in Advertising,Branding,Marketing,Visual | Comments (0)

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I have been to Krispy Kreme locations in various cities for a few years now. However, I have never been to one where I can recall one of their vehicles parked outside. On a visit to Krispy Kreme today, I saw three different vehicles. As you can see, all three vehicles were different in size, model and visual design.

I was able to capture a picture, which you can see below.

Krispy Kreme Vehicles - The Parkhurst Group

You will notice that the “Eat Krispy Kreme Doughnuts” logo is the only consistency between the three vehicles. The vehicles all have varied purposes, thus the varied design. The bigger vehicle is probably the main delivery vehicle for distributing doughnuts to various locations. Given the distance the bigger truck travels and the numerous locations it stops at, this is a great way to advertise the doughnuts visually.

You might notice that the two smaller vehicles refer to using Krispy Kreme for “Fund Raising”. These vehicles are probably used for smaller events and smaller deliveries, perhaps charitable or school related in nature.

No matter which truck is used for which purpose, these are great moving billboards for Krispy Kreme.

Matchbooks: Lloyd’s Restaurant Houston

steveparkhurst | July 28, 2010 in Advertising,Marketing,Promotional | Comments (0)

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These matchbooks for Lloyd’s in Houston are simple, yet interesting.

The design is very, very simple, and there is incredibly little wording. The minimal wording is highlighted by the way Lloyd’s uses “THE” to position themselves as the only place worth eating at in Houston. Very smart. This was always a subtle reminder whenever someone reached inside to get and light a match.

Finally, if you know anything about Houston or the Houston region, you know there are at present three prominently used area codes. To dial anywhere in Houston, one must dial the area code. The fact that Lloyd’s listed a phone number, minus the area code, tells you these matchbooks are rather old and Lloyd’s existed “long ago”.

Lloyd's matchbooks - The Parkhurst Group

We’re always interested in your feedback and maybe the visuals of some of your favorite matchbooks. Email them to Steve @ this domain.

Renault Le Car Ad From 1981

steveparkhurst | June 23, 2010 in Advertising,Marketing,Visual | Comments (0)

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This is a very interesting ad from Renault and American Motors. For having been in an issue of Time magazine in 1981, this ad was apparently created for an English reader that the designers probably did not appeal to as they desired. I find the wording to be bizarre. I find the surfboard usage to be questionable, are they trying to indicate summer time? Does that mean Le Car is only good as a summer car?

The designers used the phrase “gas go slowly” twice in this ad. As I mentioned above, I find this wording to be badly done. Maybe my mindset it too modern, but with their focus on what we would now call “fuel economy”, I find their pitch to be awful. I’m interested in your thoughts, and if you’re still driving your Le Car, or owned one at some point, email Steve @ this domain and share your story, or leave a comment here on the blog.

Renault Le Car - The Parkhurst Group

Alka Seltzer Christmas Ad From The Past

steveparkhurst | December 22, 2009 in Advertising,Marketing,Visual | Comments (0)

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With Christmas just a few days away, I thought I would share this ad from the past. This ad for Alka Seltzer appeared in a November 1979 issue of Sports Illustrated. It is quite interesting to see how they tried to peddle a product like Alka Seltzer back then. The parody of Twas The Night Before Christmas is pretty clever.¬†The poetry portion of this is pretty well done. I’m not so sure the Santa with the sleigh and reindeer was necessary, but it does illustrate Christmas.

Alka Seltzer 1979 - The Parkhurst Group

We will be highlighting a lot of older advertising over the life of this blog, as we have already in the first year of this site. If you have some ads we should feature, email to Steve @ this domain.

Matchboxes: Grand Hotel, Taiwan

steveparkhurst | December 3, 2009 in Advertising,Promotional,Visual | Comments (0)

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My latest look at matchbooks leads me to this one, which is actually a matchbox, the type where the matches slide out in a little compartment. I had two of these for the photograph, so you both the front and the back at the same time.

My first thought is how cool it is that the Grand Hotel got such a great phone number, really hard to mis-dial that number. Secondly, I really like the fact that then entire one side is just a picture of the hotel, with no wording at all on that side. This is a really simple design with only basic information. Not all advertising needs to be wordy. Sometimes you can just tell them what they need to know.

Grand Hotel Taiwan matchboxes - The Parkhurst Group

Anyway, I liked this set of matchboxes. Do you have some pictures to share? Send them to Steve @ this domain and I’ll post them.

Imperfections On Signage

steveparkhurst | October 19, 2009 in Advertising,Promotional,Visual | Comments (0)

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I spotted this sign today and I pulled the car over to get a picture. The casual observer breezing on by might not notice the imperfection in this sign. Obviously, in theory, “Woman” should be “Women”.

I do not know the circumstances under which this business owner acquired this sign. But, if you are running a startup or are very low on cash in the advertising budget, buying a sign from a vendor who made a mistake and has reduced the price can be a real money saver. You might also save money if you ordered the right sign, and the vendor screwed it up. No one wants to lose money. I’d say, this is a minor imperfection and I hope the buyer got a good deal.

Men Woman sign - The Parkhurst Group