Posts Tagged ‘Alka Seltzer’

1984 Tax Day Alka-Seltzer Ad

steveparkhurst | April 15, 2010 in Advertising,Branding,Marketing,Promotional,Visual | Comments (0)

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Today is Tax Day and when I saw this ad a while back, it seemed perfect for posting on Tax Day. This ad appeared in a 1984 issue of Time Magazine.

I think this ad is very well done, and the visuals which help convey “tax relief” with the type of relief that Alka-Seltzer provides is brilliant. The ad gets more wordy at the bottom, but where they say things like “the more you make, the more they take” and the reference to “last year’s success”, this is absolutely brilliant.

And then there is the coupon. I love the word “deduct” there, an obvious reference to Tax Day preparations.

Alka Seltzer 1984 - The Parkhurst Group

Overall I think this is a great ad and may be among the best print ads of 1984, especially for a full page magazine ad. What are your thoughts?


Alka Seltzer Christmas Ad From The Past

steveparkhurst | December 22, 2009 in Advertising,Marketing,Visual | Comments (0)

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With Christmas just a few days away, I thought I would share this ad from the past. This ad for Alka Seltzer appeared in a November 1979 issue of Sports Illustrated. It is quite interesting to see how they tried to peddle a product like Alka Seltzer back then. The parody of Twas The Night Before Christmas is pretty clever.┬áThe poetry portion of this is pretty well done. I’m not so sure the Santa with the sleigh and reindeer was necessary, but it does illustrate Christmas.

Alka Seltzer 1979 - The Parkhurst Group

We will be highlighting a lot of older advertising over the life of this blog, as we have already in the first year of this site. If you have some ads we should feature, email to Steve @ this domain.