Posts Tagged ‘American Motors’

Renault Le Car Ad From 1981

steveparkhurst | June 23, 2010 in Advertising,Marketing,Visual | Comments (0)

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This is a very interesting ad from Renault and American Motors. For having been in an issue of Time magazine in 1981, this ad was apparently created for an English reader that the designers probably did not appeal to as they desired. I find the wording to be bizarre. I find the surfboard usage to be questionable, are they trying to indicate summer time? Does that mean Le Car is only good as a summer car?

The designers used the phrase “gas go slowly” twice in this ad. As I mentioned above, I find this wording to be badly done. Maybe my mindset it too modern, but with their focus on what we would now call “fuel economy”, I find their pitch to be awful. I’m interested in your thoughts, and if you’re still driving your Le Car, or owned one at some point, email Steve @ this domain and share your story, or leave a comment here on the blog.

Renault Le Car - The Parkhurst Group