Posts Tagged ‘April 16’

1984 Tax Day Alka-Seltzer Ad

steveparkhurst | April 15, 2010 in Advertising,Branding,Marketing,Promotional,Visual | Comments (0)

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Today is Tax Day and when I saw this ad a while back, it seemed perfect for posting on Tax Day. This ad appeared in a 1984 issue of Time Magazine.

I think this ad is very well done, and the visuals which help convey “tax relief” with the type of relief that Alka-Seltzer provides is brilliant. The ad gets more wordy at the bottom, but where they say things like “the more you make, the more they take” and the reference to “last year’s success”, this is absolutely brilliant.

And then there is the coupon. I love the word “deduct” there, an obvious reference to Tax Day preparations.

Alka Seltzer 1984 - The Parkhurst Group

Overall I think this is a great ad and may be among the best print ads of 1984, especially for a full page magazine ad. What are your thoughts?