Posts Tagged ‘Barnes & Noble’

Crayons Quitting

steveparkhurst | September 11, 2014 in Authors,Books,Promotional | Comments (0)

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I admit to probably being a little late to the game for The Day The Crayons Quit. I’ve been seeing this bizarre little book cover for several weeks now. Barnes & Noble has done a very good job of promoting the book, and promoting events around the book. I’m on the Barnes & Noble email list and I’ve been casually seeing promotions, but I haven’t been paying attention to kids books at all.

Then, I started to notice events inside my local Barnes & Noble. Locations recently had in-store events for grandparents to bring their grandkids to events for specific crayons. There is now a hashtag #CrayonsDontQuit – it’s all incredibly creative and funny.

I’ve looked at the book, and it’s quite funny. All the crayons writing letters to Duncan, making their case for less usage, or in a few cases, more usage. But, that was that. Or so I thought.

Then today, I was at a different Barnes & Noble and as I exited the top of the escalator, there was a huge display that caught my eye.


The Day The Crayons Quit

Curious, about what it meant to “support the crayons!” I looked at the table on the left in the picture above.

The Day The Crayons Quit Barnes Noble

I mean, this is as creative as creative can get. This is really cool. I want to write a letter!! I peeked into the deposit box and could see a couple of letters, one had a funny little drawing. There is just so much to love about this whole thing.

One thing that is even more curious to me, is that the book came out over a year ago. I wonder where they hype came from so late. I suppose it took families a while to read the book to their kids and then somewhere this momentum built and spread. Kudos to Barnes & Noble for the creativity with this book.

 


The Commodore 64 Celebrated At 30 Years Old

steveparkhurst | April 4, 2012 in Promotional,Visual | Comments (0)

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I was at Barnes & Noble earlier today and I noticed this “book” in the magazine section. For those of you too young to remember, before their was Nintendo anything, before there was Playstation, before there was the iPad, the iPhone or the iPod, before there was Atari 2600 and before there was MacBook…there was the Commodore 64. Here now, in one great book/jumbo magazine, we can all celebrate that greatness of Commodore 64.

Commodore 64 book - The Parkhurst Group