Posts Tagged ‘Beer’

Product Ads And Consumer Reactions

steveparkhurst | January 2, 2013 in Advertising,Branding,Marketing,Promotional,Visual | Comments (0)

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This tweet caught my attention:


It strikes me as funny how sometimes products can have really great advertising, for a product that doesn’t appeal to everyone. In this case, a person who does not like Corona took the time to tweet about their great ads, but also took the time to mention his dislike for the product. Hey, you can’t please one-hundred percent of the people one-hundred percent of the time. Corona may not, and likely won’t, get a new customer here based on this ad, but this tweet is not a total negative.

In this case, at least the person knows what the ad is for. How many times have you seen a great or hilarious ad, but you had no idea who was responsible for it? The worst time for that to happen is with Super Bowl ads, but that’s another post for another day.


Hear? Hear What?

steveparkhurst | January 21, 2012 in Advertising,Promotional | Comments (0)

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You might see some advertising or hear a radio ad and ask yourself, “what exactly were they trying to sell there?”. I saw this comic today and I thought this seemed appropriate to such a scenario.¬†Some advertisers miss the mark by saying what they think needs to be said, as opposed to what really needs to be said to sell a product or otherwise engage the potential customers. Some get too creative and over-think what they’re doing. In some cases, this might be considered tone deafness.

Hear Beer Comic - The Parkhurst Group

Are you hitting the mark with your advertising? Are you perceived as tone deaf? If you cannot affirmatively answer “Yes!”, then we should talk.


Samuel Adams Beer Drinker’s Bill of Rights Poster

steveparkhurst | January 6, 2009 in Advertising,Visual | Comments (0)

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I saw this framed poster at a bar recently and it caught my eye for many reasons.¬†Samuel Adams’ Boston Lager has become one of my favorite beers, so that might have helped this poster stand out to me.

What the brand is doing with its beer is intriguing and in my opinion, innovative.

By establishing a Bill of Rights, something which gives off a long-lasting vibe, this poster will hang in this bar, and many other bars, for a very long time. Too many beer ads are for specific years or occasions, such as the Super Bowl or football season in general.

The folks at Samuel Adams did a nice job with the tie-in here by using a Bill of Rights for a beer which is named after one of the nation’s founders. The fact that Samuel Adams’ founder, Jim Koch, is also a signer of this new Bill of Rights is also appropriate, and an interesting touch.

Sam Adams Beer Bill of Right - The Parkhurst Group
Anyway, what are your thoughts? What great beer advertising have you seen?