Posts Tagged ‘branding’

Starbucks Red Cups Are Back For 2013

steveparkhurst | November 1, 2013 in Advertising,Branding,Marketing,Promotional | Comments (0)

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Starbucks Red Cup 2013

It’s November 1st, which of course means last night was Halloween. Oh and, the famous red cups at Starbucks are back today. Easily one of the greatest branding moves in the history of marketing, the red cups mean something different to everyone. Today, I even bypassed using my reusable cup so I could experience the red cup.


Hornitos Tequila Ad

steveparkhurst | July 5, 2013 in Advertising,Branding,Marketing,Television | Comments (0)

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I saw this ad on tv and I thought it was not only funny, but it made a great point about consumers and brands. How many times have you heard people ask for a Kleenex, when they actually just wanted a facial tissue. How many times will someone ask, “what kind of cokes do you have?”

Whether it’s laundry detergent, paper towels, gasoline, or hand soap, there are times you might look for something, or ask for something, and not really care which brand you get. This Hornitos ad does a pretty good job of elaborating on that point. Watch it and let us know what you think.


Dollar Shave Club Is Doing Its Own Thing, Effectively

steveparkhurst | March 18, 2013 in Advertising,Branding,Earned Media,Marketing,Promotional | Comments (0)

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Over the last several weeks I have been hearing some really interesting radio commercials, and I was intrigued enough that I had to go and see what the commercials were really about.

I discovered a unique business model with innovative marketing, heavy with humor and attitude. It is Dollar Shave Club and I will guarantee you have not seen anything like this. They also manage to make something most of us would view as tedious or boring…somewhat interesting, and at least a little humorous.

Dollar Shave Club - The Parkhurst Group

And check out this video, it’s pretty cool and it explains with humor the concept of what they do.

Kudos to Dollar Shave Club for their interesting business model, which includes its interesting marketing and advertising ideas. These guys seem to be having fun, and that’s great to see. Well done.


Starbucks Introduces Reusable Cup

steveparkhurst | January 12, 2013 in Advertising,Green Marketing,Promotional,Visual | Comments (0)

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Starbucks is at it again. Sometimes it seems like Starbucks has so many things going on it is tough to remember what is what. This time the offering is not a new coffee blend or a new brewing system. Their latest promotion has a lot of potential and is doing some good in the meantime.

The new offer is their reusable plastic Starbucks cup. The cup only comes in one size. It comes with a reusable, recyclable plastic lid as well, though the standard Grande lid also fits the cup (this comes in useful if you need to use a stopper). The cup looks like a standard Starbucks cup, complete with the check boxes for your preferences, it is just made of a sturdier plastic.

From a consumer standpoint, this cup pays for itself with your 10th purchase. The cup will set you back $1 initially, but with the 10 cents you save on each purchase, by the 11th visit you are home free.

Starbucks has a history of innovative ideas and trying to do good things, so this is nothing new. This is however, something tangible that a Starbucks customer can actually wrap their heads around. Every time a customer uses this plastic cup instead of a paper cup or two, they can see the number of cups that are keeping out of landfills.

From a marketing standpoint, this should not be a tough sell to a good majority of the Starbucks clientele. One particularly genius aspect they have employed is mentioning “you” as their new partner in reducing cup waste. The store displays are simple, and not very colorful (see the picture below, taken by me). But I would argue the displays are very effective, with a real cup on them, and some artwork on the display itself to demonstrate harmony, or community. If you have seen the display, what were your first thoughts?

Starbucks Reusable - The Parkhurst Group

Do you own one of the reusable cups yet? If not, why not? If so, why was it important for you to buy one?


The Power of Display and Brand

steveparkhurst | November 29, 2012 in Advertising,Promotional,Visual | Comments (0)

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Let’s say you somehow happened upon some frosted snowman cookies, neatly stacked in a plastic container, turned and rotated properly so the package contained as many cookies as practical. And the entire package was wrapped in cellophane and has a label with nutrition information. You could also possibly find a loaf of banana walnut bread wrapped and labeled. This is kind of what those items would look like:

Starbucks Cookies - The Parkhurst Group

Now, let’s pretend you are standing in line at your local Starbucks, ready to order your favorite drink,and you stare into the pastry case. This is what you would see:

Starbucks Cookies Display - The Parkhurst Group         Starbucks Banana Walnut Bread - The Parkhurst Group

That’s the power of having the Starbucks brand behind your item. I’ve never been under the illusion that Starbucks pastries are actually prepared in the stores, I have afterall read Howard Schultz’s Onward, and I know the items are prepared at another location and delivered to the stores. But, it is still amazing to me to see what the power of the brand and a nice display can do.


Starbucks Red Cups 2012

steveparkhurst | November 2, 2012 in Promotional,Visual | Comments (0)

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Starbucks has brought the red cups back! Only a powerful brand like Starbucks can make people take notice of a cardboard coffee cup.

Starbucks Red Cup - The Parkhurst Group