Posts Tagged ‘Campaign Ads’

Target Marketing: Campaign Ads At Gas Pumps

steveparkhurst | October 31, 2012 in Advertising,Promotional,Visual | Comments (0)

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In what may be a new level of targeting voters, the Mitt Romney campaign has started running campaign ads at gas pumps in the Philadelphia area, along with twelve other major metropolitan areas, according to the Philadelphia Inquirer:

Mitt Romney’s campaign has found the perfect way to remind voters right at the gas pump how much a gallon of fuel has increased under President Obama.

An ad created for those flat screen TVs atop pumps, is set to begin airing at up to 60 gasoline stations in the greater Philadelphia area, including a few in the Lehigh Valley, campaign officials say.

In the 40-second spot, a gas pump displays 2009’s regional average price of $1.85 a gallon. As audio excerpts of Obama speeches play, the counter ticks higher, pausing at $3.69 a gallon, roughly today’s price.

Take a look at the ad:

We will not know how effective these ads were until election night. Until then, we need to realize we live in a new age of specialized target marketing. Can you think of other specific examples of targeting this specialized?