Posts Tagged ‘Coffee’

Starbucks Goes Metal

steveparkhurst | December 6, 2012 in Promotional | Comments (0)

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If you are on the Starbucks¬†email list, you no doubt saw an email in your inbox today featuring the new Starbucks Card offering. The offering isn’t for a discounted pound of the seasonal blend, or a tumbler with unlimited coffee refills. The offer is instead, the card itself: an etched metal card. The card will initially set you back $450, it will be pre-loaded with $400 worth of Starbucks store credit, so the actual cost once you eat or drink $400 worth of Starbucks products, is $50. As a bonus, there are only 5,000 of the cards being made. I would assume if this idea sells, we will soon see many other card offerings, up to and including getting your card custom printed with images you can upload from your computer or phone and 2-4 weeks later your card will arrive in your mailbox.

I would love to see the demographic research that went into this idea. I’m curious how many Starbucks customers are willing to, right before the Christmas holiday, part ways with $450 for a Starbucks card. What are your thoughts?

Starbucks Metal - TheParkhurstGroup.com


Starbucks Food Stickers Suggest Greatness

steveparkhurst | September 7, 2012 in Advertising,Visual | Comments (0)

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Starbucks is using these stickers to seal the bags on some of their food items. Their positioning is brilliant, or great. They assume theirs is the best “great” coffee and theirs foods items are also the best “great”. This is so simple, and these little stickers carry a huge message.

Starbucks Food Ad - TheParkhurstGroup.com


When Handwritten Signs Go Awry

steveparkhurst | September 22, 2011 in Advertising,Promotional,Visual | Comments (0)

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I posted recently about handwritten store signs. Sometimes the signs work, or can work. Then, there are other times. I returned to the same cafe that provided me the last sign. This sign, is not quite as good. It’s also not terrible, for instance I like the drawing of the coffee cup with arms and a face, oh and the steam is a nice touch.

Perhaps part of the problem is that the sign has had quite a bit of accidental erasing throughout the day. Anyway, as I said, it’s not a terrible sign, it could just be better.

Bad Handwritten Sign - The Parkhurst Group


Handwritten Store Signs Can Work

steveparkhurst | September 13, 2011 in Advertising,Promotional,Visual | Comments (0)

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I saw this earlier at a local cafe. This handwritten sign, a smaller version of a dry erase board, is pretty effective. The person who wrote this had a clear vision for what they wanted to say. They made this seem like a real conversation. They also did a nice job of presenting their preferred drink to the typical drink of choice. And a little social pressure never hurts, right?

Good Written Sign - The Parkhurst Group

With the exception of a little bit of accidental erasing, this sign looks good, with barely any room to spare. Have you seen other well written signs like this? If so, please share them with us at Steve @ this domain or on twitter, @ParkhurstGroup.