Posts Tagged ‘Coffee’

Office Depot Does Not Miss A Celebration Day

steveparkhurst | September 29, 2017 in Marketing,Promotional | Comments (0)

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If you are a coffee enthusiast, your email inbox around September 29 has started to fill up with emails about National Coffee Day. This happened with my email, with emails from the usual suspects: Starbucks, Krispy Kreme, Dunkin’ Donuts, McDonald’s…places like that. I noticed an email arrive from Office Depot imploring me to “Celebrate National Coffee Day” and even included the coffee emoji ☕. I have to admit in the first millisecond my mind thought “hmmm, I would not consider Office Depot in the list of many possible places that I would go for a hot cup of coffee.” But then I thought, “well, they could sell the condiments and maybe even bags of coffee,” I have never personally noticed these things at Office Depot.

Sure enough, opening the email revealed that they were indeed offering all things coffee for 30% off: sweeteners, creamers, K-cups, ground coffee, everything you might expect to find in an office coffee station. This was really a great way for Office Depot to reach out to the email without a typical Friday promotion of some sort, they tied in with a celebration day and made their brand a part of it.

Office Depot National Coffee Day Ad

If you did something creative or saw something creative, leave a comment and tell us more.

McDonald’s in the U.K. Pokes Hipsters with McCafe Ad

steveparkhurst | February 22, 2017 in Branding,Earned Media,Marketing,Promotional,Visual | Comments (0)

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McDonald’s in the United Kingdom has a clever new ad that really makes hipsters look, well, hipsterish.


From AdAge:

Watch this spot for McDonald’s McCafe from the U.K. and you’ll wonder why you ever went to an achingly trendy hipster coffee bar.

The ad, created by Leo Burnett London and directed by Tony Barry at Knucklehead, pokes fun at a ton of things you’ll wincingly recognize — miniature cups, confusing menus, extortionate prices, coffees that come in jam jars with straws, weird brewing methods, pretentious WiFi passwords, cafes where you can’t sit down but you can play table tennis.

The increasingly confused customer finally ends up in a McCafe, where he can get a nice normal coffee and sit down at a table without paying a fortune for a tiny drink and an artisan cake. Nice work (and it might even inspire hipsters to try a McCafe in future).


Starbucks Goes Metal

steveparkhurst | December 6, 2012 in Promotional | Comments (0)

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If you are on the Starbucks email list, you no doubt saw an email in your inbox today featuring the new Starbucks Card offering. The offering isn’t for a discounted pound of the seasonal blend, or a tumbler with unlimited coffee refills. The offer is instead, the card itself: an etched metal card. The card will initially set you back $450, it will be pre-loaded with $400 worth of Starbucks store credit, so the actual cost once you eat or drink $400 worth of Starbucks products, is $50. As a bonus, there are only 5,000 of the cards being made. I would assume if this idea sells, we will soon see many other card offerings, up to and including getting your card custom printed with images you can upload from your computer or phone and 2-4 weeks later your card will arrive in your mailbox.

I would love to see the demographic research that went into this idea. I’m curious how many Starbucks customers are willing to, right before the Christmas holiday, part ways with $450 for a Starbucks card. What are your thoughts?

Starbucks Metal -

Starbucks Food Stickers Suggest Greatness

steveparkhurst | September 7, 2012 in Advertising,Visual | Comments (0)

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Starbucks is using these stickers to seal the bags on some of their food items. Their positioning is brilliant, or great. They assume theirs is the best “great” coffee and theirs foods items are also the best “great”. This is so simple, and these little stickers carry a huge message.

Starbucks Food Ad -

When Handwritten Signs Go Awry

steveparkhurst | September 22, 2011 in Advertising,Promotional,Visual | Comments (0)

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I posted recently about handwritten store signs. Sometimes the signs work, or can work. Then, there are other times. I returned to the same cafe that provided me the last sign. This sign, is not quite as good. It’s also not terrible, for instance I like the drawing of the coffee cup with arms and a face, oh and the steam is a nice touch.

Perhaps part of the problem is that the sign has had quite a bit of accidental erasing throughout the day. Anyway, as I said, it’s not a terrible sign, it could just be better.

Bad Handwritten Sign - The Parkhurst Group

Handwritten Store Signs Can Work

steveparkhurst | September 13, 2011 in Advertising,Promotional,Visual | Comments (0)

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I saw this earlier at a local cafe. This handwritten sign, a smaller version of a dry erase board, is pretty effective. The person who wrote this had a clear vision for what they wanted to say. They made this seem like a real conversation. They also did a nice job of presenting their preferred drink to the typical drink of choice. And a little social pressure never hurts, right?

Good Written Sign - The Parkhurst Group

With the exception of a little bit of accidental erasing, this sign looks good, with barely any room to spare. Have you seen other well written signs like this? If so, please share them with us at Steve @ this domain or on twitter, @ParkhurstGroup.