Posts Tagged ‘couple’

How Would You Sell Cialis?

steveparkhurst | December 11, 2012 in Advertising,Television | Comments (0)

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I can’t really say I’ve ever seen a good commercial for any of the male enhancement medications. The subject is sensitive. The commercials do make an appeal to both sexes to attempt to justify to both sexes why these products are worthy and needed: men, you can perform, anytime; women, you want him to perform, anytime and then some.

After seeing a Cialis ad recently, I was tempted to write something. This is not necessarily a good thing. The Cialis ad was terrible. There was at least two different couples. One of the couples was at a concert or musical performance. The supposed dancing and partying was timid, faked and staged. There was nothing about this ad that made me think this ad had potential. Interestingly, a friend of mine and I discussed the same ad over coffee this morning as I was pondering this post and commentary. My friend and his wife picked up on the concert couple at the end when the man buys his wife a t-shirt that says “Malibu Road” (at least, that’s what I think it said). He hands her the shirt as if to say, “sorry I can’t perform, but here’s a t-shirt”.

Now, the ad led me to always think that Cialis had already been taken so that when the mood was right, he would be ready. But, if this ad is leading people to conclude totally different things, then maybe it’s time to get back to the drawing board.

How would you sell such items? There has to be a better way.