Posts Tagged ‘Florida Marlins’

Publix and the Miami Dolphins Blend Together

steveparkhurst | July 30, 2009 in Advertising,Branding,Marketing,Visual | Comments (0)

Tags: , , , , , ,

As football talk is in the air, I’m reminded of last summer and a great display I saw. I was in Miami where I went to a Florida Marlins baseball game. The Marlins play at the same stadium as the Miami Dolphins football team. This booth was in use and on display at the stadium. I thought this was an interesting use of the Dolphins logo into the name of the advertiser, specifically the “b” in Publix.

Publix Miami Dolphins - The Parkhurst Group

Not every advertiser name could have been properly used this same way. As an example, Avis Car Rental does not have the letters to properly accommodate the Dolphins logo, maybe another team logo, but not the Dolphins.

If you want to be a sponsor of any sports team or event, from pop warner to the college world series to minor league hockey, this sort of workability is worth thinking about before you commit. It’s one thing to sponsor a team. It’s another thing to work your logo or name into something related to the name of the entity you want to sponsor. But it can be done and it can be done well.

If you are thinking of doing something like sponsoring a sporting event or a sports team, let talk before you do it. Email Steve @ this domain and tell us what you’re thinking, or feel free to leave a message here on the blog.